description
Direct Blinds and its product range was top of the Google rankings for generic, non-brand searches such as ‘venetian blinds’ or ‘made to measure blinds’ - thanks to the work of SEO specialists at Epiphany. But nobody knew, or searched for them online, by brand name. Shackleton was tasked with helping build brand recognition, differentiating the company from its competition, increasing direct searches and driving sales.