Post on 14-May-2015
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Welcome to the PGDip Information Webinar
The webinar will start as soon as everyone has logged in.
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You can communicate with the presenters and other webinar participants by using the chat facility on the right.
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facilities or your broadband connection, but the webinar will be recorded and hopefully you will be able to hear that.
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Welcome
• Welcome to the Oxford College of Marketing’s Chartered Postgraduate Diploma in Marketing webinar.
• There will be a presentation lasting approx 30 minutes then an opportunity to ask questions.
• Your presenters today are Jack Roberts and Dave Charlton.
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What is the Chartered Postgraduate Diploma In Marketing (PGDip)?
• A strategic level qualification focusing on organisational-wide marketing, rather than delivery of operational marketing.
• There are two stages;– The Professional Postgraduate Diploma in Marketing which
consists of four subjects, each of which need to be passed.– Stage 2 (Leading Marketing) which is a work-based coaching
and mentoring project aimed at leadership development.
• Although Leading Marketing is called Stage 2, it is not a compulsory part of the PGDip.
• It is independent of the Stage 1 Professional Postgraduate Diploma and is a completely separate qualification.
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The Four PGDip Subjects
Emerging Themes – Identify a major trend from the PESTLE area and identify how it
will affect a sector over the next 3-7 years.
Analysis & Decision – Conduct a strategic-level audit of an organisation and
recommend justified revised strategies.
Marketing Leadership & Planning – Recommend revised strategies for your organisation and
evaluate the organisation-wide impacts of implementing it.
Managing Corporate Reputation – Evaluate the current reputation of your organisation and
recommend strategies to improve it.
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Assessment Methods
Emerging Themes – 10 credits – 3,500 word assignment. Discussion
paper and evaluation of secondary research sourcesAnalysis & Decision
– 20 credits - case study-based examination with case issued 6 weeks before exam
Marketing Leadership & Planning - 20 credits – 8,000 word assignment. Audit, Strategic
Marketing Plan, reports and other tasksManaging Corporate Reputation
- 10 credits – 4,000 word assignment. Reports on reputation with recommendations and implications
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PGDip Suggested Sequence
1. Emerging Themes – submit 3,500 word assignment
2. Analysis & Decision – study the Course Materials
3. Marketing Leadership & Planning – submit 8,000 word assignment
4. Analysis & Decision Case Study exam – pre-seen case study sent to you by the CIM approx 6 weeks before the exam date.
5. Managing Corporate Reputation – submit 4,000 word assignment
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Learning Levels – the Magic Formula
Evaluation
Application
Concept
Presentation and wider reading Knowledge and Comprehension - knowing the facts and understanding what they mean
Application – applying your knowledge and comprehension to a situation
Analysis – breaking down what you know into its constituent parts
Synthesis – using and combining analysis to come up with new ideas
Evaluation – finding the best solution using all techniques
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Magic Formula at PGDip
Evaluation – 20%
Application – 30%
Concept – 40%
Presentation and wider reading – 10%
Certificate
Evaluation – 30%
Application – 30%
Concept – 30%
Presentation and wider reading – 10%
Diploma
Application – 30%
Concept – 15%
Presentation and wider reading – 10%
Evaluation – 45%
PGDip
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Learning Levels Applied
Source; B&Q; www.diy.co.uk
Source; Strachan Furniture of Distinctionwww.strachan.co.uk
Knowledge, Comprehension and Application
Evaluation and synthesis
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What do the Levels Provide?
• Diploma:– Rounded marketing knowledge across multiple
sectors and disciplines– A ‘license to practise’ and access to Chartered
Marketer status– Confidence as a Marketing Manager.
• PGDip:– Strategic knowledge – why organisations do what
they do and what they should be doing– Ability to communicate and think at Board of Directors
level.– Enhanced skills in independent learning, critical
thinking and problem-solving.
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Entry Levels
Qualifications
Experience
Level 6 - Diploma Level 7 - PGDip
CIM Professional Diploma in Marketing or Bachelors/Masters Degree with at least half credits in MarketingAND
Senior Marketing Management experience, enough to meet Diploma learning outcomes as per Diagnostic test, PLUS –be in a position to plan, agree & implement work based projects
CIM Professional Certificate in Marketing or Bachelors/Masters Degree with one third credits in MarketingOR
Marketing Management role providing knowledge and competence to meet learning outcomes of Certificate as per Diagnostic test
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Diploma or PGDip?
• What are your ambitions – rounded, experienced, qualified Marketing Manager or the ability to go higher?
• What is your current knowledge level? – Use the CIM’s Diagnostic Tool to assess this and also consider
the college’s Graduate Foundation Programme
• How patient are you and who’s paying?• How disciplined and independent as a learner are you?
– This will also help you to determine the method of study, such as PTE, IW or DL
• How confident are you in your ability to think independently and creatively or do you need more ‘rules’ and structure?
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How Much Study is Needed?
Qualification Study Hours per Unit Unit Credits
Total Study Hours
Total Credits
Level 4 Professional Certificate in Marketing
40 GLH + 60 = 100 hrs (1:1.5) 10 100 x 4 = 400 hours
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Level 6 Professional Diploma in Marketing
50 GLH + 100 = 150 hrs (1:2) 15 150 x 4 = 600 hours
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Level 7 Chartered Postgraduate Diploma in Marketing
ET: 25 GLH + 75 = 100 hrs
A&D: 50 GLH + 150 = 200 hrs
ML&P: 50 GLH + 150 = 200 hrs
MCR: 25 GLH + 75 = 100 hrs
Time allocation; 1:3
10 credits
20 credits
20 credits
10 credits
600 hours 60
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ANY QUESTIONS?
The College is here to help, so please do ask.