Media for the games generationDan Hon, Co-Founder

Six to Start

Hi. I’m going to try and get you to think about games in a different way.

Six to Start

First, a chart.

Six to Start

0%

25%

50%

75%

100%

Out of 3,442 UK residents

Percentage of each age group that plays videogames

Source: BBC Research Paper, Gamers in the UK

6-1011-1516-2425-3536-5051-65

That was in 2005.

Six to Start

The Nintendo DS had been available for under one year.

Six to Start

Let’s stay in 2005.

Six to Start

That’s one year before the Nintendo Wii came out.

Six to Start

Things have moved on since 2005.

So what’s the state of the art?

Source: BBC Research Paper, Gamers in the UK

Halo 3, Microsoft/Bungie Studios, 2007

Six to Start

Call of Duty: Modern Warfare 2, Infinity Ward/Activision

Six to Start

Half-Life 2, Valve Software, 2004

Six to Start

Professor Layton, Nintendo, 2007

Six to Start

Dante’s Inferno, Electronic Arts, 2010

Six to Start

Most stories, in most games, are absolutely terrible.

Misfits, Channel 4/E4, October 2009

Six to Start

We Tell Stories, Penguin, March 2008

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Smokescreen, Channel 4, September 2009

Six to Start

Games are now a natural part of this generation’s media.

dan@sixtostart.comwww.sixtostart.com