Digital trends and insights - Chris Snell

Post on 15-Jan-2015

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Chris talks about some key trends & innovations in the digital industry, and what Google is doing to respond. He shows some free tools, that can be used to gain additional insight, and will give an overview of how to get the most out of your YouTube and video strategy.

Transcript of Digital trends and insights - Chris Snell

Digital trends and insightsChris Snell - Industry Manager

Google Confidential and Proprietary

20 Minutes...

The growth of mobile

Free technology from Google

Custom Google Maps

New trends and insights - Google Glass, Google Now.

Google Confidential and Proprietary

- Eric Schmidt

“If you don’t have a mobile strategy. You don’t have a strategy”

Google Confidential and Proprietary

86% of mobile time is spent in apps

Google Confidential and Proprietary

80% of same day booking with Hotels.com are on mobile

Google Confidential and Proprietary

Google Confidential and Proprietary

Google plus is a social network - But it is also a social layer across the whole of Google

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Google tools are built for mobile

Google Confidential and Proprietary

Free technology from Google

Google Confidential and Proprietary

Free technology from Google - Google Trends

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Short lived Google trends

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Free technology from Google - Google Docs

- Shared working - Work on a document together

- Log in and work from anywhere

- Exportable to .PDG

- Can work on Mobile and Desktop

- No cost

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Free technology from Google - Blogger

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Google+ in search allows you to deliver messages right on the search page

Experian took user questions across social media platforms and the

Hangouts Q&A app

Added 4,000 new followers over 14 days

Experian Financial Literacy Hangouts On AirCredit experts answer user questions

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YouTube - Keeping an audience engaged

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Custom Google Maps

Google Confidential and Proprietary

New trends and insights

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Google Confidential and Proprietary

This social layer will become even more important, as we become more and more mobile