Post on 21-Apr-2017
Forget disruption it’s time for Transformation
Dado Van Peteghem
@dadovanpeteghem
Duval Union Consultingfounding partner
@dadovanpeteghem
Connected (internet)
Social
Digital
Analogue
Mobile
The Speed of Change…
I skipped 50 slides about
@dadovanpeteghem
Uber, Airbnb, Tesla, …
@dadovanpeteghem
@dadovanpeteghem
We are focussing too much on
'disruption'
VENTURE CAPITAL
@dadovanpeteghem
GLOBAL SCALE
Disruptors play a totally different game….
DIGITAL BY DEFAULT
@dadovanpeteghem
Years from founding to $1B valuation98
86
24
8
6
3
1
PRADA
HARLEY DAVIDSON
NIKE
PAYPAL
EVERNOTE
INSTACART
We are overhyping
@dadovanpeteghem #DF2015
Silicon Valley
@dadovanpeteghem
but watching Messi everydaywon't make you a great player…
You can be inspired…
@dadovanpeteghem
Hitting the
ball will
We need to
@dadovanpeteghem
start doing things."But we already have a plan!"
We need to
@dadovanpeteghem
do more.
Digital Transformation A model to master digital disruption.
@dadovanpeteghem
digitaltransformationbook.com
@dadovanpeteghem
Why should you transform?
@dadovanpeteghem
70
1960 2025
Over the last 50 years, the average lifespan of
companies shrunk from 60 to 18 years.
S&P 500 - Standard&Poor’s
15
1. TO SURVIVE
@dadovanpeteghem
2. TO BECOME EFFICIENT
@dadovanpeteghem
2. TO BECOME EFFICIENT
@dadovanpeteghem
3. TO ATTRACT TALENT
@dadovanpeteghem
3. TO ATTRACT TALENT
@dadovanpeteghem
What needs to be transformed?
INFRASTRUCTURE
The 7 layers of Digital Transformation
Know where to start…
@dadovanpeteghem
CITIZENEXPERIENCE
LEADERSHIP & CAPABILITIES
PROCESSES
ORGANIZATION
BUSINESS MODEL
CULTURE
Indicate where you are hurt most.
@dadovanpeteghem
Tackle that one first.
To know where to start…
@dadovanpeteghem
How can you transform?
@dadovanpeteghem
1. Forget ideasStart solving problems
CITIZENEXPERIENCE
SO HOW ABOUT
VIRTUAL REALITY?
@dadovanpeteghem
Stop looking at technologyWHAT CAN
WE DO WITH
BEACONS?
SHOULDN’T WE USE
DRONES?
DON’T WE NEED A MOBILE
APP?
@dadovanpeteghem
Stop looking for ideas
@dadovanpeteghem
If your idea failed, it’s because it didn’t solve an important problem for a large enough audience
@dadovanpeteghem
Start solving problems
@dadovanpeteghem
Problem Transformation CanvasPROBLEM
EMOTIONS
SOLUTION
FUNCTIONS
PRODUCT OR SERVICE
CHANGE CURRENCY (benefits)
TECHNOLOGY
What problem are we solving and for who?
What are the basic emotions that problem and solution are addressing?
What is the overall solution that would fix this problem?
What are the different functions a customer would expect this
solution to have?
What could eventually be the product or service that we are
selling?
What technology is most suited and relevant to build this?
What are the benefits and are they strong enough to have people change their
preference?
@dadovanpeteghem
digitalFirst
digitalOnly>
It’s time to become
DIGITAL BY DEFAULT
@dadovanpeteghem
2. Involve everyoneIntrapreneurship
CULTURE
@dadovanpeteghem
FROM
day-to-day zombification
TO
creating momentum
@dadovanpeteghem
Intrapreuners
Everybody can have your “one million dollar”
solution
@dadovanpeteghem
Intrapreuners
Imagine that Sony didn’t let Ken Kutaragi
work on its idea…
@dadovanpeteghem
Intrapreuners
@dadovanpeteghem
Intrapreuners
Or that Google didn’t let Paul Buchheit
work on its idea…
@dadovanpeteghem #DF2015
Intrapreuners
@dadovanpeteghem
In 1975, this Kodak employee invented the digital camera. His bosses made him hide it.
@dadovanpeteghem
You need a culture that stimulates & rewards
employees to think like intrapreneurs.
@dadovanpeteghem
Disproportionate autonomy
is what people need to succeed
@dadovanpeteghem
3. Disrupt your business modelbefore somebody else does
BUSINESS MODEL
@dadovanpeteghem
If we don’t create the thing that kills Facebook, someone else will.
“Embracing change” isn’t enough.
It has to be so hardwired into who we are that even talking about it seems redundant.
The internet is not a friendly place.
Things that don’t stay relevant don’t even get the luxury of leaving ruins.
They disappear.
Facebook Little Red BookFacebook Little Red Book
@dadovanpeteghem
10 HYPER
DISRUPTIVE BUSINESS MODELS
Subscription Model
Freemium Model
Free Model
Market Place
Access over Ownership
Hyper MarketExperience
The Pyramid
On Demand
The Ecosystem
HELLOFRESH DROPBOX
ALIBABA
ZIPCAR
ZALANDOTESLA
AMAZON
UBER
APPLE
@dadovanpeteghem
@dadovanpeteghem
gouvernement.fr/en/partnership-between-the-state-and-cisco-the-american-ceo-who-chose-france
They want to achieve 3 goals:
1. Educate 200K people in 3 years for digital roles.
2. Pilot a smart city project in a French city.
3. Support digital innovation through $100M in investments in French start-ups by Cisco.
The French government has partnered with Cisco to try to become the European leader in Digital Transformation.
pr.huawei.com/en/news/hw-443315-promotedigitaltransformation
The Spanish government is partnering with Huawei to improve its digital transformation efforts and stimulate Spanish companies to help develop smart cities.
@dadovanpeteghem
4. Digital in the coreof your organization
ORGANIZATION
@dadovanpeteghem
From Digital on the side
@dadovanpeteghem
To Digital in the core
@dadovanpeteghem
Co
mm
un
icat
ion
Cu
sto
me
r ca
re
Sal
es
HR …
Dig
ital
Mar
keti
ng
Digital Transformation
Co
mm
un
icat
oin
Cu
sto
me
r ca
re
Sal
es
HR …
@dadovanpeteghem
Go for garage innovationTRANSFORMATION ACCELERATIONDISRUPTION
@dadovanpeteghem
Build garages
Participate in garages
Buy garages
@dadovanpeteghem
GOOGLE CAPITAL
GOOGLE VENTURES
GOOGLE X
@dadovanpeteghem
Build garages
Participate in garages
Buy garages
@dadovanpeteghem
@dadovanpeteghem
Build garages
Participate in garages
Buy garages
@dadovanpeteghem
Ahold buys Bol.com for 350 million
euro: ‘logical acquisition’
@dadovanpeteghem
5. Ship it!Seriously, ship it!
PROCESSES
@dadovanpeteghem
We plan for 2020 while we could
be in trouble by 2017
@dadovanpeteghem
WHO ARE WE
TODAY?
WHO DO WE WANT
TO BE BY 2020?
90 DAYS SPRINTS
HORIZON VISION
TOMORROW STRATEGY
Do you have a future 2020 vision on how
digital is transforming your service and
how you need to act upon that?
Transformation Mission
Think about your future role, citizens, challenges, …
If you would rebuild the service from scratch, what would it look like?
@dadovanpeteghem
THE QUICK SHALL
INHERIT THE
EARTH
Fast is better than slow.
While slow is adding unnecessary embellishments, fast is out in the world.And that means fast can learn from experience while slow can only theorize.
Those who ship quickly can improve quickly.
So fast doesn’t just win the race. It gets a head start for the next one.
Facebook Little Red Book
@dadovanpeteghem
FROM
maximum validated product
TO
minimum viable
productcorporates disruptors
@dadovanpeteghem
“If you are not embarrassed by the first version of your product, you’ve launched too late.”
Reid Hoffman Co-founder LinkedIn / VC
@dadovanpeteghem
REALIZE QUICK WINS IN THE FIRST 90 DAYS
GO PAPERLESS :-)
bmwi.de/EN/Topics/Technology/digital-agenda.html
1. Digital Infrastructure2. Digital economy & workplace3. Innovative public administration4. Shaping digital environments in society5. Transformation in education, science,
research, culture and media.6. Online security, protection and trust.7. Integration of the Digital Agenda in the
European/International context.
Germany’s 7 point Digital Agenda for 2017
@dadovanpeteghem
6. Digital LeadershipBring digital IQ in the board
LEADERSHIP & CAPABILITIES
@dadovanpeteghem
“If you can't understand the new world of digital, fire yourself. Build an executive team that is digital-first. Make sure there is a techie on the board of directors.
If the board has a low digital IQ, the company will have a low digital IQ”
George Colony CEO Forrester Research
@dadovanpeteghem
Members of Disney’s Board
Jack Dorsey (CEO, Twitter)
Sheryl Sandberg (COO, Facebook) Orin Smith (CEO, Starbucks)
Former members: Steve Jobs (CEO, Apple)
Judy Estrin (former CTO, Cisco)
@dadovanpeteghem #DF2015
Smart London Board
External specialists
@dadovanpeteghem
+ Internal Leader "The Chief Digital Officer"
@dadovanpeteghem
Atif Rafiq, former Amazon and Yahoo
executive. Now CDO of McDonald’s since 2013.
“Our objective is to be ready to move at the pace consumers are.”
@dadovanpeteghem
McDonald’s has a Digital Transformation Team with people coming from Facebook, Yahoo, Microsoft, PayPal, AOL and various
other tech companies.
The team is set to grow to 200+
employees within the next year.
@dadovanpeteghem
Rachel Haot became the CDO of New York City in 2011, but
after surpassing every target, she became CDO of
New York State and won the CDO of the Year 2014 Award.
“Our digital goals are using innovation to
better serve constituents and using technology to
drive the economy.”
@dadovanpeteghem
INSIDE OBAMA’S STEALTH STARTUP President Obama has quietly recruited top tech talent from the likes of Google and Facebook. Their mission: to reboot how government
@dadovanpeteghem
TODD PARK HAS JUST 18 MONTHS - UNTIL THE OBAMA ADMINISTRATION ENDS -
TO RECRUIT A TECH CORPS OF 500.
“WHAT WE REALIZEDWAS, THIS COULD BE A
RECIPE FORSOMETHING LARGER,”
THE PRESIDENTEXPLAINS. IF THE TECH
TEAM SUCCEEDS, ITCOULD TRANSFORM
AMERICANS’ATTITUDES ABOUT
GOVERNMENT.
The Australian Government is hiring for its Digital Transformation Office
A government that is getting closer to its people.
@dadovanpeteghem
The role of communication?
@dadovanpeteghem
Becoming a "Glass house"
Internally & Externally
@dadovanpeteghem
@dadovanpeteghem
@dadovanpeteghem
7. Introduce agile platformsReplace the lagging systems.
INFRASTRUCTURE
@dadovanpeteghem
FROM
lagging fixed
outdated expensive
super-large
TO
agile cloud-based user friendly inexpensive
custom
@dadovanpeteghem
AGILE TOOLSGoogle Apps
Showpad
Skype for Business
Slack
…Teamleader
INFRASTRUCTURE
The 7 layers of Digital Transformation
Know where to start…
@dadovanpeteghem
CITIZENEXPERIENCE
LEADERSHIP & CAPABILITIES
PROCESSES
ORGANIZATION
BUSINESS MODEL
CULTURE
@dadovanpeteghem
We are in digital kindergarten…
We ain’t seen nothing yet.
@dadovanpeteghem
Start your transformation The time is now.
1. Forget ideas, start solving problems 2. Involve everyone 3. Disrupt your own business model 4. Bring digital in the core of your organisation 5. Ship it: a horizon vision and a tomorrow strategy 6. Install digital leadership 7. Introduce agile platforms
@dadovanpeteghem
GO ALL-IN
dado.vanpeteghem @duvalunion.com
Duval Union Consulting
founding partner
@dadovanpeteghem