Digital Tourism Business Framework (DTBF) Programme

Leighton JamesDTBF Programme Manager,

Presentation to WTA meeting

•Background to the DTBF project•Overview of support opportunities for Industry

•ICT Diagnostics•Training and On-line guides / content•Funding Innovative Projects and implementation•Pan Wales activities

•Digital Ecosystem•New platform•Sharewales

•What next ?

Assist the tourism industry to meet the

challenges & benefit from digital

technology

Image: dave-pemcoastphotos.com

Who’s who ?

• Strategic Manager – Peter Francombe

• North / Mid Wales – Andy Hurst

• South West / Mid - Justin Lewis

• South Wales / Swansea Bay – Tom Hadfield

Email: digitaltourism@wales.gsi.gov.uk

Information: www.wales.gov.uk/topics/tourism/digital/?lang=en

How Can the Digital Tourism Programme Help me?Key Business Opportunities within the Programme

Convergence:

•ICT Diagnostics(health check)

•Training, tailored on-line guides and skills

•Technology funding schemes for studies, digital projects

All Wales:

•Innovation forum•Horizon scanning

•Knowledge Base•Platform for Open data exchange•Knowledge, content and ecosystem

www.sharewales.com

Projects and Communities

• Feasibility studies and prospective projects– Augmented reality– Gaming– Activities, mobile apps

• Implementation / roll out projects– QR codes– Location based services– E-trails /mapping– Mobile compatible / content

Or more technically complex

Can be simple solutions

Share Wales -

“A Content Ecosystem”

Image by: dave-pemcoastphotos.com

• Images

• Video

• Articles

• Reviews

• Map/Routes/Trails

• Blog Posts

• Conversations

• And many more...

Image by: dave-pemcoastphotos.com

The big idea

www.sharewales.com

•Blog

•Forum

•Share Content

•Useful Info

•Support

What next ?

• What are your needs ?

• How can technology help you ?

• Events– Meet the solution / provider

• How best work with you / your members• Collaboration, individuals, groups?• How best work with your Strategist

• Feedback on DTBF awareness ?

Who’s who ?

• Strategic Manager – Peter Francombe

• North / Mid Wales – Andy Hurst

• South West / Mid - Justin Lewis

• South Wales / Swansea Bay – Tom Hadfield

Email: digitaltourism@wales.gsi.gov.uk

Information: www.wales.gov.uk/topics/tourism/digital/?lang=en

Diolch yn fawr iawnThank You

Tel: 07891 838996

Email: leighton.james@wales.gsi.gov.uk

Image: Barrie Foster