ANNUAL MARKETING STRATEGY DEVELOPMENT | SESSION #1

PRESENTED BY: Walton Area Chamber of Commerce & SEOM Solutions

DIGITAL MARKETING TACTICS OVERVIEW

Main SiteHQ

Social MarketingOrganic

Paid SocialMedia

Organic SearchOrganic

Paid SearchMedia

Display AdvertisingMedia

SEARCH ENGINE RESULTS PAGE (SERP) ANATOMY

PAID Search Results

PAID Search Results

ORGANIC Search Results

MAPSLocal

Search

PAY PER CLICK | SEARCH ENGINE PPC

Paid Search, Pay-per-Click, PPC, Search Engine PPC

Transactional, generates clear results

Short term gain/Long term loss

Pay Search Engines a pre-determined amount of money every time a web user clicks on your ad, generating website traffic on a Cost Per Click model

Google Adwords (Google)Bing Ads (Bing & YAHOO!)

ORGANIC SEARCH | SEARCH ENGINE OPTIMIZATION

Organic Search, SEO, Search Engine Optimization

Transactional, generates clear results

Long term gain/Short term loss

When your website naturally ranks within the Search Engines for keyword phrases relevant to your brand, product or service.

LOCAL SEARCH | MAPS SEO

Local Search, Maps SEO, Google Maps, Google Places, Google BusinessTransactional, generates clear resultsLong term and Short term gainsA must for all brick & mortar small businesses

A Google Maps listing represents a brick & mortar business and includes map location, contact info and other basic information about your business

Google Maps (Business/Places)

SOCIAL MARKETING

Social Marketing, Social

Transactional, generates clear results | Influential

Long term investment

Social Marketing is for every business. Selecting the proper social channels based on your goals and objectives will ensure your social marketing strategy is successful

WHERE YOU SHOULD BE

ImagesInstagramPinterestFacebookGoogle+LinkedIn

GEO LocationFoursquareFacebook Places

Google Maps

CommunicationFacebookBlogTwitterGoogle+LinkedIn

VideoYouTubeVimeoFacebookGoogle+

PAID SOCIAL | FACEBOOK ADS

Paid Social, Social PPC, Social Pay-per-Click Transactional, generates clear results | InfluentialShort and Long term investment

Facebook provides users with multiple ways to place ads on their platform, including boosting posts, newsfeed ads, right hand side ads and Page promotions

Facebook Ad Solutions

DISPLAY ADVERTISING

Display Advertising, Display Media

Influences audience, branding

Short or Long term investment

Same concept as Search Engine PPC in regards to the Pay-to-Play model, but you’re targeting users based on their habits, location or browser history and showing them display ads, rather than text ads

Google Adwords (Google)Bing Ads (Bing & YAHOO!)

CREATING THE RIGHT CONTENT | SESSION #2

What products or services are you selling?Who are your most sought-after consumers?

- Where are those consumers located?

When should you target the audience, based on target audience and their location?

REACH OUT

Camile BurlisonDirector of Membership Development

Walton Area Chamber of Commerce

P: (850) 267-0683

Camile@waltonareachamber.com

Mary HueyPrograms & Events Coordinator

Walton Area Chamber of Commerce

P: (850) 267-0683

Mary@waltonareachamber.com

Matthew TitusDigital Marketing Director

SEOM Solutions

P: (850) 830-6385

Titus@seomsolutions.com