Digital Marketing Strategy for your Business Idea

For Fresh Entrepreneurs

Let’s set the ground!

*From Bud Caddell’s Presentation

Why Digital Marketing?

1. It's affordable: Advertising on platforms such as Facebook is a bargain. 2. There are low barriers to entry: If you learn something while it's new, it's usually fairly inexpensive to execute. 3. Ubiquitous:Reach has never been so easy

Right Mix!

Make sure they support each other

Blend it

Digital Marketing

Social Media

Marketing

Email Marketing

Search Marketing

Mobile Marketing

Affiliate Marketing

Many types of Business Models

Brick and Mortar– Product: i.e. Starbucks– Service: i.e. Consultancy companies

Online– E-commerce : i.e. Amazon– Software as a Service (SaaS): i.e. Airbnb

Choose the right marketing strategy for your business model

1 – SOCIAL MARKETING

• Transparent communications

• Building Trust

• Implications for o the way we communicate,

o how we work,

o How we making buying decisions

1 – SOCIAL MARKETING cont.

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Website Marketing

Real Time Marketing

Video Marketing

Viral Marketing

Youtube search

Video seminar

Twitter. ...Instagram. ...LinkedIn. ...

Facebook. ...Google+ ...YouTube. ...Pinterest. ...Tumblr. …Reddit. …

Yelp and/or Foursquare.

Read: http://thenextweb.com/socialmedia/2014/03/05/social-media-platform-best-business/

Real Time Marketing

Examples

2 – MOBILE MARKETING

• 24 x 7

• Not just a channel itselfo Offline - Online, o Digital - Physical, o Global - Local

• Multi channel driver

• Responsive (content)

• Wearables

*From Bud Caddell’s Presentation

2 – MOBILE MARKETING cont.

• SMS, MMS

• Telecommunication companies role in MM

• Mobile Search

• Mobile Advertising

• NFC: Near Field Communication

• Proximity marketing (Bluetooth, beacons)

• Geo-marketing Geolocolisation, Geo-targeting, Geo-fencing

3 – SEARCH MARKETING

• The most preferred marketing

• Search Engine Optimization, SEO

• Google dominance

• Organic vs. Paid

• Keyword Analysis

• The rules of search marketing is tend to be updated for fair user journey

Keyword Analysis - Your new friend

4 – EMAIL MARKETING

• Exact ROI can be tracked

• Second to Search Marketing

• Significantly cheaper and faster than traditional mail

• Higher response rate

• Must of CRM: Customer Relations Management

• Starter tool: Mailchimp.com

* Image is taken from here

5 – AFFILIATE MARKETING

• Process of earning a commission by promoting other people's (or company's) products. You find a product you like, promote it to others, and earn a piece of the profit for each sale that you make. You're happy because you earned a commission…

SUPORT READ: http://www.smartpassiveincome.com/affiliate-marketing-strategies/

- You can promote other company products - Or your product can be promoted on other marketplaces

KEY AREAS FOR ALL

• Customer Experience• Usability & Design• Analytics• Multi-channel• Crowdsourcing

• Rates & Reviews• Gamification

Where to begin?

4 Phase

• Phase #1 – Software & Structure • Phase #2 – Get Social and Turn on the Tap• Phase #3 – Broaden Your Base • Phase #4 – Broaden Your Horizon

*David Bain’s 4 phases - 26 weeks plan Digital Marketing, for video and copy click here

Phase #1 Software & Structure

• Selecting your Host • Selecting your CMS; Content Management System• Free CMS tools: Weebly, Squarespace, Wix, Wordpress• Getting Your Design Right• Tracking, measuring and testing • Split Testing• SEO

Tips

• Buy expertise in an affordable way: – Odesk.com– Freelancer.com

Phase #2 Get Social and Turn on the Tap

• Publishing Quality Content Consistently • Find quality outsourced writers • Syndicating Your Content Far And Wide • How to Test Your Metrics with PPC• Owning Your Social Brand• Managing Your Reputation

Tips

• Register to Social media directories• Check your brand name availability – Knowem.com• Sync your social profiles - Hootsuite• Manage your reputation - Google Alerts • Monitor your brand and competitors - Socialmention• Make it visually rich – Fotolia, buy affordable images

Phase #3 – Broaden Your Base

• Analyzing Your Competitions Backlinks • Blogger Outreach • Guest Blogging • Affiliate Marketing

Tips

• Drive more traffic from different channels• Get links to your site from certain authorities• Quality Ranking should be 30 and above• Start blogging – buzzsumo.com is a great tool to find and

double check your content idea

Phase #4 – Broaden Your Horizon

• Publish Rich Content• Relevant content will increase your conversion and natural traffic• Podcasts, ebooks, interviews with industry experts• Kindle ebooks• Ipad magazines• Also good strategy to collect user database• Professional look of published material• Slideshare – whitepapers, presentations

Let’s Plan!

*From Bud Caddell’s Presentation

Planning Guidance

Beginner

http://webyogi.co.uk/how-to-write-digital-internet-marketing-plan-2015/

Advanced

http://www.smartinsights.com/digital-marketing-strategy/race-a-practical-framework-to-improve-your-digital-marketing/

• Step 1:  Know the Target Audience intimately• Step 2: Spy on your Competitors (nicely)• Step 3: Prioritize Your Digital Tactics &

Channels• Step 4 : Set Quick wins• Step 4: Measure results• Step 5 : Is it working?• Step 6 : Monthly review

More Resources

• 300+ free tools for entrepreneurs

• Free courses – Marketing in a Digital World– Digital

Marketing Channels: The Landscape

Workshop

Make your own Digital Marketing Strategy and Plan

Deliverable

• Presentation– Your business description– Your Marketing Strategy – with % on traditional and digital, why– Which Digital Marketing steps, with a timeline, if possible add

also allocated budget

– Prep Time: 30 min– Presentation time: 10 min, max 10 slides