With over 10,000 digital signage customers located around the World, The Marlin Company often gets questions about various usage issues. Here are a

few of them, along with our view of the best way to handle each one.

Q: How long should a particular piece of content stay on the screen?

A: Our recommendation is to think of DS as a highway billboard as opposed to a movie,

that is, when people walk by, they should be exposed to one piece or set of materials at a time. Then the next walk-by there will be a

second set, and so on.

The idea is to expose your employees to important information during their

normal activities, not to have them stand there waiting for

the next piece.

Given this, the display time should be in the 1 to 3 minute range, which is enough time to read an average piece of content in one

pass. Limiting it to only seconds can be frustrating for people who are approaching

the screen and think the piece looks interesting, only to have it disappear once

they get close enough to read it.

Q: How many days should a

piece stay in the content

rotation?

That’s the “magic” number of impressions needed for learning; if they view it less than 3 times they won’t absorb the message, more than 6 they’ll ignore it.

3 6

After 5-6 views, remove it as it’s important to always have some type of fresh content circulating.

Q: Do you have any advice on text size and number of words per

message?

A: For a typical 42” – 50” screen, short headlines should be 4-5

words, 72-120 pt.

Longer headlines can be up to 10 words and 36-48 pt.

Body text size varies with number of words, but should

never be smaller than 20 pt. or more than 100 words. Footers with ‘by lines’ or photo credits

can be 14 pt.

http://www.themarlincompany.com | P: 800.344.5901 | E: info@themarlincompany.com