5 Efficient Ways To Use Search Analytics

Hello!My name is IgorI work at Serpstat – Search Analytics tool for Marketers and SEO specialists.

You can contact me at igor@serpstat.com

This presentation will have 5 main points

Efficient way to work with long-tail keywords

Monitoring your progress from marketing perspective

Source of keywords for mobile search optimization

Quick way to check if you miss any keywords that your competitors use

How to use AdWords to beat competitors

Long-tail

Serpstat’s tree-view feature

Keyword position distribution

1-10 11-20 21-100

Moz 5,800 4,600 39,600Backlinko 1,100 600 2,300

SEJ 5,000 4,000 29,000

Google Webmaster Panel

Lot’s of manual work. Suitable for using when you already know what page you’re going to promote.

goo.gl/Nt1lYy

How to find these keywords?Serpstat

Works for both, promoting a certain page and finding opportunities for promotion. Filters improve the efficiency drastically.

goo.gl/qzuPR5

Monitoring growth

By analyzing the market share distribution

Reaching out to mobile users

By utilizing the autocomplete suggestions

Local search

Mobile search growthNumber of queries

Mobile search growth works

Typing on a smartphone is terrible

Search suggestions

● Provide solution to a problem

● Address the needs of your audience

● Have low competition

● Serve as content ideas

Quick way to find search suggestions with Serpstat

“Stealing” keywords

By analyzing the most relevant pages

Even relevant domains don’t always give the best results

URL vs URL comparison

Keyword Tools API

Build your own tools to get desired data

https://goo.gl/waCLVE

https://goo.gl/15LyDp

Thanks!Any questions?You can find me at:

igor@serpstat.com

facebook.com/d1rtyharry