Post on 09-Apr-2018
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 1/29
Saturday, February 13, 2010ADTIMEDIA Confidential 2
Digital Media FacadesSustainable Advertising and
Promotional ToolsMatthew Shankle
President & CEO
ADTIMedia, Inc.
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 2/29
Di ital Media Facades
Saturday, February 13, 2010ADTIMEDIA Confidential 3
Architectural Examples Worldwide
AndA Unique Local Case Study
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 3/29
Purpose of Digital Media Facades
• Design Dynamic Public Gathering Spaces
• Allow Branded Sponsorships and Advertising
Saturday, February 13, 2010ADTIMEDIA Confidential 4
• Promote Civic Art and Cultural Goals
• Create Civic, Social and Economic Benefits
• Provide Public Messaging and Alert Systems
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 4/29
Corporate Branding Euro Style
Saturday, February 13, 2010ADTIMEDIA Confidential 5
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 5/29
Branded Entertainment - LA Live
Saturday, February 13, 2010ADTIMEDIA Confidential 6
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 6/29
“Advertis Maximus” – USA Style
Saturday, February 13, 2010ADTIMEDIA Confidential 7
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 7/29
Public Art as Corporate Branding
Saturday, February 13, 2010ADTIMEDIA Confidential 8
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 8/29
Interactive Graphic - Civic Branding
Saturday, February 13, 2010ADTIMEDIA Confidential 9
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 9/29
Corporate Iconic Branding
Saturday, February 13, 2010ADTIMEDIA Confidential 10
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 10/29
Architectural Icon Branding
Saturday, February 13, 2010ADTIMEDIA Confidential 11
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 11/29
Civic Venue – Iconic Art Canvas
Saturday, February 13, 2010ADTIMEDIA Confidential 12
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 12/29
Civic Events Promotional Icon
Saturday, February 13, 2010ADTIMEDIA Confidential 13
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 13/29
Rebrand Civic Center Image
Saturday, February 13, 2010ADTIMEDIA Confidential 14
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 14/29
Saturday, February 13, 2010ADTIMEDIA Confidential 15
Sustainability
Economic PerformanceProduct Longevity
Cultural Acceptance
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 15/29
Sustainability of Digital Media Facades
• Electrical Costs = $ / KwH x Efficiency of LED System
+ Product Purchase Costs = Dollars per Square Meter
+ Installation Costs = Attachments x Labor x Site Access
Saturday, February 13, 2010ADTIMEDIA Confidential 16
+ Service and Maint. Costs = Parts x Labor x Site Access
+ Media Programming Costs = Quality x Quantity x Labor _____________________________________________________________________________________________
= Total Cost of Ownership (divided by)
Years of Serviceable Life
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 16/29
Saturday, February 13, 2010ADTIMEDIA Confidential 17
SKYNET ®
Solution & Introduction
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 17/29
Full Color Video & Graphic Display
• Low Cost Install and Maintenance
• Very Efficient LEDs & Power Supp.
• -
Saturday, February 13, 2010ADTIMEDIA Confidential 18
• Redundant Signal and Power
• Sunlight Bright at 8000 nits
•∞ Scalable Height and Width
• Thin, Transparent & Light Weight
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 18/29
Transparent Self Supporting Structure
Saturday, February 13, 2010ADTIMEDIA Confidential 19
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 19/29
Cost Efficient and Quick Installation
Saturday, February 13, 2010ADTIMEDIA Confidential 20
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 20/29
Saturday, February 13, 2010ADTIMEDIA Confidential 21
Digital Media Facade
A Unique and Local Case Study
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 21/29
Dubai Metro Pedestrian Bridge @ MOE
Saturday, February 13, 2010ADTIMEDIA Confidential 22
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 22/29
Metro Bridge – Exoskeleton Structure
Saturday, February 13, 2010ADTIMEDIA Confidential 23
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 23/29
SkyNet -Top Mount Clamp & Crossbars
Saturday, February 13, 2010ADTIMEDIA Confidential 24
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 24/29
SkyNet – Bottom Mount Clamp
Saturday, February 13, 2010ADTIMEDIA Confidential 25
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 25/29
Exoskeleton – Full Scale Testing Model
Saturday, February 13, 2010ADTIMEDIA Confidential 26
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 26/29
Exoskeleton with SkyNet Panels Installed
Saturday, February 13, 2010ADTIMEDIA Confidential 27
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 27/29
SkyNet - Install Location @ MOE Bridge
Saturday, February 13, 2010ADTIMEDIA Confidential 28
8/7/2019 digital media facades
http://slidepdf.com/reader/full/digital-media-facades 28/29
Thank You
Saturday, February 13, 2010ADTIMEDIA Confidential 29
Matt Shankle – President & CEOmatt.shankle@adtimedia.com
Bob Ridgeway – VP Global Business Developmentbob.ridgeway@adtimedia.com
Kamel Ghanem – Director of Middle East Operation
kamel.ghanem@adtimedia.com