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Digital Marketing Through Social Media- Prasad Rajenda Setty ( @iamPRSetty)

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Digital MarketingThe promotion of products or brands via one or more forms of electronic media.

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Social MediaWebsites and applications that enable users to create and share content or to participate in social networking.

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Social Media Vanity URLBlock your powerful intellectual URL & We call it in social term as Vanity URL

Example : your company name is EnaByte

Then make sure to block your URL1) Facebook.com/ EnaByte2) Twitter.com/ EnaByte3) And same for other social media

It makes easy for your audience to reach you.This is the first step for your brand awareness.It also increases your traffic and engagement to your website.

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Social Media Identity

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Twitter Profile

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Twitter Profile Example

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Twitter Profile Example

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FacebookProfile

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Facebook Profile Example

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Post / tweet

Important for post / tweet

Organic content / Day -3 to 4 posts/tweets

Keep it 80 to 120 characters & also tag people

Always include ONE STRONG CTA

Avoid multiple use of '@' / '#' ( Make use of Hash Tag it supports many things)

Add Clear picture with strong focus & it should relate your tweet

Add video ( less then 2 mins ) you can use Vine and Periscope

Shorten URL (use bitly.com)

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Post / tweet

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Content Mix Rule

Social Media Rules for sharing content

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How to Get Traffic Now, How to get traffic to your Social Media

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How to Get Traffic Find your target audience get your traffic in social media

Identity Hashtag and Keyword which is important to your businessListen and monitor conversion of your leads and customers.Know your audience by Gender, Geography, Age by using analyticsFollow / Join Groups of your business type be Active / Respond / Link to your Post in pageRun ContestMake Live Chat Session

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How to Get Traffic Find your target audience get your traffic in outside social media

Add your social links in your visiting card / E-mail / Brouchers Link back all your social links in all your Social Media Add Social share button in your website in home page Add one click social share button in your products / blog Make use of Growth hack techniques for social share for your product or website

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Thanks For Listening- Prasad Rajendra Setty ( @iamPRSetty )