customer 2.0 has turned off all the noise

90% of the leads

generated leads never

close. (Sirius decisions)

nurturing according to the REAL model

it starts with customer insight

reach

engage

activate

leverage

The beginning of the

purchase period

2 months after the

purchase

half year after the

purchase

Friends offer

Tips

right time, right message, right person, right device

turning your customers into advocates

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•

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时间触发

amy’s experience as a new member

first email and invite for WeChat

good morning! another wonderful day

new daily: different mood for everyday

where to start?

www.webpower.nl contact@webpower.nl t: 0342-423262 @webpower

Laura Nuhaan

CMO webpower

laura.nuhaan@webpower.nl

engaging marketing

what you want

to say

what they are

interested in

interaction trust

RELEVANCE

be personal

and offline

marketing automation summarized

1. build targeted

list

2. execute campaigns

3. measure email/website

behaviour

4. segment based on score

leads

5. nurture leads

(MQl/SQL)

6. analyse marketing/sales

performance

the customer journey has changed forever

it’s all about

the right message,

at the right time,

through the right channel

for the right person!

90% of leads never close (Sirius decisions)

75% of companies drop leads that aren’t ready to purchase immediately

90% of marketing content is not used (American Marketing Assoc.)

Generates 50% more sales-ready leads

and 33% lower cost (Forrester Research)

nurture your leads and contacts