Marketing in The Moment#DML14 - 21 Mei 2014

@suzanneekel

@TwitterAds | Confidential

LIVE PUBLIC

CONVERSATIONAL

@TwitterAds | Confidential 3

@TwitterAds | Confidential 4

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@TwitterAds | Confidential

78% on mobile

Source | Twitter Internal, 2014

500m Tweets/day

255m active users

Eurovision Tweetfestival#ESF14

Eurovision Tweetfestival#ESF14

Eurovision Tweetfestival

Eurovision Tweetfestival

#ESF14

Subtitle

Your statement

@TwitterAds | Confidential@TwitterAdsUK | Confidential

40%of all Twitter traffic around peak time is

about TV

of Twitter mobile users use Twitter while

watching TV

64%

Source: Compete US 2012 Source: Nielsen, The Social Media Report, 2012

Source: BlueFin Study 2012

1 in 2NL users FOLLOW brands on Twitter1

Source | 1Nielsen Twitter Consumer Survey The Netherlands nov 2013

94%of Twitter users shop on

their mobile devices

Source | Mobile Clickstream Research, Retail, Nielsen UK, Sept 2013

A REALTIME OPPORTUNITY FOR BRAND RELEVANCE

RIGHT CONTENT RIGHT MOMENT RIGHT AUDIENCE

GREAT CONTENT = EFFECTIVE ADVERTISING

PROMOTED PRODUCTS = INCREASED RESULTS

Promoted Products#PromotedTweets - drive engagement #PromotedAccounts - grow follower base #PromotedTrends - quickly ramp awareness

Prospecting

Conversion

Loyalty

Interest

Look-a-like

Followers

TV targeting

Search

Keyword

Tailored audiences

Overlay with: !

Mobile Gender Geography Language

TARGET THE RIGHT AUDIENCE

EVERYDAY

LIVE

PLANNED

UNPLANNED

REACTIVE

ALWAYS ON EVENT

CAMPAIGN

EVERYDAY

LIVE

PLANNED

UNPLANNED

ALWAYS ON EVENT

CAMPAIGN

REACTIVE

EVERYDAY

LIVE

PLANNED

UNPLANNED

ALWAYS ON EVENT

CAMPAIGN

REACTIVE

@TwitterAds | Confidential 25

EVERYDAY

LIVE

PLANNED

UNPLANNED

ALWAYS ON EVENT

CAMPAIGN

REACTIVE

EVERYDAY

LIVE

PLANNED

UNPLANNED

ALWAYS ON EVENT

CAMPAIGN

REACTIVE

EVERYDAY

LIVE

PLANNED

UNPLANNED

ALWAYS ON EVENT

CAMPAIGN

REACTIVE

EVERYDAY

LIVE

PLANNED

UNPLANNED

ALWAYS ON EVENT

CAMPAIGN

REACTIVE

EVERYDAY

LIVE

PLANNED

UNPLANNED

ALWAYS ON EVENT

CAMPAIGN

REACTIVE

EVERYDAY

LIVE

PLANNED

UNPLANNED

ALWAYS ON EVENT

CAMPAIGN

REACTIVE

EVERYDAY

LIVE

PLANNED

UNPLANNED

ALWAYS ON EVENT

CAMPAIGN

REACTIVE

#resultsAv. ER: 19% Top ER: 28% Av. Cost/Engagement: €0,04

Make a difference Tell stories Engage your audience Take risks

@TwitterAds | Confidential

THANK YOU!

@suzanneekel

#TweetYouLater