Post on 23-Jan-2018
DIPLOMA
Module 4: SEO - By: Tamer Abdulbaky
About: Tamer Abdulbaky
Find me :
Website: http://www.tamerbaky.com
Youtube: https://www.youtube.com/c/tamerbaky
Facebook: https://www.facebook.com/tamerbaky
Twitter: https://www.twitter.com/tamerbaky
Linkedin: https://www.linkedin.com/in/tamerbaky
Behance: https://www.behance.net/tamerbaky
Google+: https://www.plus.google.com/+TamerBaky
Instagram: https://www.instagram.com/tamerbaky
Pinterest: https://www.pinterest.com/tamerbaky
SlideShare: https://www.slideshare.net/tamerbaky
• MBA in Marketing
• Diplomas in Digital Marketing
• B. Sc. Applied Arts
• Google Analytics Certified
• Google AdWords Fundamentals Certified
• Google Search Advertising Certified
• Google Display Advertising Certified
• Google Mobile Advertising Certified
• Google Video Advertising Certified
• Mini MBA
Website
Website Hosting
A web hostingservice is a type of Internet hosting service that allows individuals and organizations to make their website accessible via the World Wide Web.
Domain & URL
Domain & URL
Domain Name:
A domain name is the address that people type to get to your website.
www.tamerbaky.com
URL “Uniform Resource Locator”
URL is a reference to a web resource.
It includes your domain name plus the path locate specific page on the hosting server
http://www.tamerbaky.com/about.html
10 tips for choosing the perfect domain
name
1. Make it easy to type
2. Keep it short
3. Use keywords
4. Target your area
5. Avoid numbers and hyphens
6. Be memorable
7. Research it
8. Protect and build your brand
9. Act fast
10. Use an appropriate domain name extension
Domain extensions
.COM - Commercial: Currently, this is the most popular extension, it’s chosen by almost companies and business,…
.NET - Network: The second most popular extension now, it’s also use by companies, internet services provider or organization that related to internet fields
.BIZ - Business: It’s used for small business website, small eCommerce business,…
.GOV - Government: It’s used for companies, organizations that own by government
.ORG - Organization: It’s usually used for non-profit organization or eCommerce companies/organization,…
.EDU: Education: It’s used for schools, universities, or education organization,…
.INFO - Information: It’s usually used for website that sharing information or resources about many fields,…
.TV - Television: It’s used for website about television, video sharing,…
.MOBI - Mobile: It’s used for mobile website or mobile app,…
URL Structure best practices
The more readable by human beings, the
better
URL Structure best practices
The more readable by human beings, the
better
Keywords in URLs: still a good thing
URL Structure best practices
The more readable by human beings, the
better
Keywords in URLs: still a good thing
Use hyphens to separate words
Google will consider digital-marketing
(hyphen) as tow separate words.
If you use underscore “digital_marketing”, it
will be considered as single word by search
engines.
Domain Authority
https://moz.com/products/pro/seo-toolbar
https://moz.com/researchtools/ose/
Search engine optimization (SEO) is the process of affecting the visibility of
a website or a web page in a web search engine's unpaid results—often
referred to as "organic” results.
What’s SEO?
Why SEO?
An important aspect of SEO is making your
website easy for both users and search engine
robots to understand. Although search engines
have become increasingly sophisticated, they
still can't see and understand a web page the
same way a human can.
SEO Vs. SEM
Search Clicks
Search Clicks
Organic
Paid
Search Clicks
The top 4 search engines
HOW SEARCH ENGINES
WORK?
HOW SEARCH ENGINES
WORK?
CRAWOLING & INDEXING
How to optimize the website?
Use unique Meta Tags
http://smallseotools.com/meta-tags-analyzer
https://moz.com/products/pro/seo-toolbar
http://www.seomofo.com/snippet-optimizer.html
Title & Alt text in Images
Use Heading Tags Properly
Use one <h1> tag per page
Fast website make people happy
https://gtmetrix.com
https://developers.google.com/speed/pagespeed/insights
Mobile Friendly
Mobile Friendly test:
https://www.google.com/webmasters/tools/mobile-friendly
robots.txt
robots.txt is a text file
webmasters create to
instruct robots (typically
search engine robots) how
to crawl and index pages on
their website.
https://www.google.com/webmasters
Use sitemaps
A sitemap is a file where
you can list the web pages
of your site to tell Google
and other search engines
about the organization of
your site content. Search
engine web crawlers read
this file to more intelligently
crawl your site.
https://www.xml-sitemaps.com
https://www.google.com/webmasters
Broken Links
Check for broken
links and images.
If your website has
broken links
pointing to page
that doesn't exits, it
will probably never
be foundhttp://validator.w3.org/checklink
Canonical issue
is an HTML element
that helps
webmasters prevent
duplicate content
issues. It does this by
specifying the
“canonical”, or
“preferred”, version of
a web page
<link rel="canonical" href="http://tamerbaky.com" />
<link rel="canonical" href="http://www.tamerbaky.com" />
<link rel="canonical" href="http://tamerbaky.com/index.html" />
<link rel="canonical" href="http://www.tamerbaky.com/index.html" />
301 Redirect
A 301 redirect is a permanent
redirect which passes between
90-99% of link juice (ranking
power) to the redirected page.
301 refers to the HTTP status
code for this type of redirect. In
most instances, the 301
redirect is the best method for
implementing redirects on a
website.
create informative error 404 page
HTTP Status Codes
Ranking Factors
http://searchengineland.com/seotable @SEngineLand
Ranking Factors
Types Of Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand
• On the Page SEO
• Off the Page SEO • Violations
3 MAJOR GROUPS:
WEIGHTING SCALE: 1 to 3 3 = most important
Negative Factors shown in
RED
Ranking Factors
Types Of Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 1 @SEngineLand
Off the Page SEO:
• Under Publisher Control
• Types of Content Published • HTML & Site Architecture
On the Page SEO:
• External Authority Signals
• Reputation Signals
Ranking Factors
Content & Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 2 @SEngineLand
Content
Quality Content
Research
Content
Keywords
Content
Engagement
Content
Freshness
• Delivers Value
• Unique
• Useful
• User Queries
• Query Volume
• Query Match
• Used in Copy
• Natural
Language
• Answers Query
• Time on Site
• Interactions
• Query
Deserves
Freshness
Ranking Factors
HTML Code & Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 3 @SEngineLand
Meta
Description
Header
Tags
Structured
Data
HTML
< TITLE > Tag
• Schema
• Rich Snippets
• Entities
• <H1> </H1>
• <H2></H2>
• Standard HTML
• May appear in
SERPs
• Unique to Page
• Descriptive
Ranking Factors
Site Architecture & Search Engine Success Factors
Read More >> SearchEngineLand.com Guide To SEO: Chapter 4 @SEngineLand
Site
Crawlability
Duplication
& Canonicals
Site
Speed
Descriptive
URLs
• Crawl budget
• Crawl efficiency
• HTML Sitemaps
• www/non-www
• rel=Canonical
• rel=prev/next
• Fast load time
• Engagement+
• Conversion +
• Domain & Short
URL Keywords
• Breadcrumbs
Ranking Factors
Link Building & Ranking In Search Engines
Read More >> SearchEngineLand.com Guide To SEO: Chapter 5 @SEngineLand
Link
Quality
Anchor
Text
Link
Quantity
• Authoritative
• Topically
relevant
• Keywords vs.
brand name
• Over-optimized
anchor text
• Total number
of links
• Diversity
Ranking Factors
Social Media & Ranking In Search Results
Read More >> SearchEngineLand.com Guide To SEO: Chapter 6 @SEngineLand
Social
Reputation
Social
Shares
• Social Signals=“Votes” in SERPs
• Authentic vs. Fake accounts
• Engage with customers
• Quality vs. Quantity of shares
• Impact on personalized SERPs
Ranking Factors
Trust, Authority, Identity & Search Rankings
Read More >> SearchEngineLand.com Guide To SEO: Chapter 7 @SEngineLand
Authority
Signals
Site
History
Identities
& Entities
• Sentiment
• Reviews
• Ratings
• Domain age
• Past penalties
• People
• Places
• Things
Ranking Factors
Personalization & Search Engine Rankings
Read More >> SearchEngineLand.com Guide To SEO: Chapter 8
Results by Country
City Metro / Region
Signed In/ Preferences
Social Connections
• TLDs
• Hosting
• Global SEO
• Local Search
• Mobile SEO
• Search History
• Social Votes
• “Cards”
• Trusted
Opinions
@SEngineLand
Ranking Factors
Violations & Search Engine Spam Penalties
Read More >> SearchEngineLand.com Guide To SEO: Chapter 9
Thin Content Ad Heavy KW Stuffing Hidden Text
Cloaking Paid Links Link Spam DCMA
@SEngineLand
Content Marketing
Content Marketing
why content marketing is
important?
It builds a community of loyal customers
It makes your brand an authority
You get to know your customers
Content adds value
Generating content improves SEO
How SEO and Content Marketing Come
Together
How SEO and Content Marketing Come
Together
SEO states the requirements. Content marketing fulfills them.
SEO demands content. Content marketing is content.
SEO demands keywords. Content marketing means using keywords.
SEO demands linkbacks. Content marketing introduces linkbacks.
SEO demands onsite technical optimization. Content marketing needs great UX.
SEO demands consistent output. Content marketing requires consistent.
How SEO and Content Marketing Come
Together
You’re not an SEO,
unless you’re also a
content marketer.
You’re not a content
marketer, unless
you’re also an SEO.
Your SEO campaign
will fail unless you
integrate content
marketing. Your
content marketing
campaign will fail
unless you integrate
SEO.
Relevance Content
The Great Content
Creating Value
High Quality
Relevant
Unique
Engaging
Viral
Types of Content
A content Marketing Strategy
Support
Content Tools
https://adwords.google.com
inactive or low spending
users will see a range of
data:
• 01–100
• 100–1K
• 1K–10K
• 10K–100K
• 100K–1M
• 1M+
inactive or low spending
users
High spending users
• Google’s Keyword Planner
Content Tools
http://smallseotools.com/plagiarism-checker
Content Tools
Google Image
Back Links
What is a backlink?
In search engine optimization (SEO)
terminology a backlink is a hyperlink that links
from a Web page, back to your own Web page
or Web site. These links are important in
determining the popularity (or importance) of
your Web site.
Follow Links Vs. No-Follow Links
Link Building Rules
Link value = traffic quality
Avoid site-wide links
Don't link externally in the footer
Embrace the nofollow
Focus on distribution
Don’t buy links
How to take outside links
Find Industry influencers
https://www.google.com/alerts
How to take outside links
Find trendy Hashtag related with your industry
http://hashtagify.me
How to take outside links
Find trendy Hashtag related with your industry
http://keyhole.co
How to take outside links
Find trendy Hashtag in your country
http://trendsmap.com
How to take outside links
Find Competitors Backlinks
https://moz.com/researchtools/ose/
How to take outside links
Find Competitors Backlinks
https://www.seopowersuite.com
Measure
Moz.com
Alexa.com
Google Analytics
THANK YOUTamer Abdulbaky
www.tamerbaky.com
Tamer_baky@hotmail.com
+966 53 77 915 77
+20 10 200 28 222