Post on 08-Aug-2015
Digital Marketing CenterRoadmap 2015
Nicolas Mohr, Product MarketingFebruary 2015
2© 2014 Teradata
Digital Marketing Center Roadmap 2015
New Platform
New Channels
New Capabilities
3© 2014 Teradata
Digital Marketing Center Roadmap 2015
New Platform
4© 2014 Teradata
New Design & Navigation Concept
Streamlined usability and navigation concept
More efficient campaign setup & management
Includes also a fresh look, based on the material design approach
New Platform
5© 2014 Teradata
New Design & Navigation Concept
Orange Washing &
Google Material Design
Card Based Design
Quick Actions
Design mockup
New Platform
6© 2014 Teradata
Calendar
Time-based overview of planned activities centered around a campaign
Keep track of tasks & activities
Better transparency on planned campaign executions
New Platform
7© 2014 Teradata
Calendar
Design mockup
New Platform
8© 2014 Teradata
Segmentation Builder
New graphical interface for segmentation building
Improved segmentation capabilities
Enhanced data storing backend to provide new functionality
New Platform
9© 2014 Teradata
Segmentation Builder
Design mockup
New Platform
10© 2014 Teradata
Intuitive dashboards to easily analyze marketing performance
Interactive tool to quickly explore and understand your data
Visualize campaign data across multiple channels
Analytics
New Platform
11© 2014 Teradata
Analytics
Design mockup
New Platform
12© 2014 Teradata
Partner Packs / APIs
Partner Packs support specific pre-defined use cases for the most common applications
Extensive API set for easier custom integration work
Seamlessly integrate processes into your existing IT infrastructure
New Platform
13© 2014 Teradata
Data Management
Quick and easy access to all your data, consolidated in one place
Supports powerful segmentation and reporting, as well as complex personalization
New Platform
14© 2014 Teradata
Digital Marketing Center Roadmap 2015
New Channels
15© 2014 Teradata
Social Marketing
Reach & extend your audience on the most important social channels
Publish social content to most important networks
Support for advertising audience management and lead generation functionality
Listen and analyze social media conversations
New Channels
16© 2014 Teradata
Social Marketing
Design mockup
New Channels
17© 2014 Teradata
Mobile Push
Personalized, targeted and automated push and in-app messaging services
Includes standard and personalized push messaging, in-app inbox management as well as send time optimization
New Channels
18© 2014 Teradata
Forms & Microsites
Provides graphical editor for forms on Landing Pages
Supports more complex page structure for Landing Pages
New Channels
19© 2014 Teradata
Digital Marketing Center Roadmap 2015
New Capabilities
20© 2014 Teradata
Automation Whiteboard Enhancements
Visual support for complex, multi-step campaign planning
Define the interaction between customer activities and multi-channel marketing
New Capabilities
21© 2014 Teradata
Smart Content Decisioning
Automatically pick best offers based on profile, behavior and contextual data
Real-time interaction across digital channels
New Capabilities
22© 2014 Teradata
Content Management System (CMS)
Unified asset handling for all channels
Extended channel support to Landing Pages
Improved usability through easier message assembly and modern design
New Capabilities
23© 2014 Teradata
Authentication & Authorization
Map your existing organizational structure and work flows into the application
Includes a persona-based roles & permission system which can be adjusted to individual needs
New Capabilities
24© 2014 Teradata
Campaign Definition & Tagging
Define multi-channel campaigns
Link individual objects in the application to any campaign
Provide better visibility on every-thing related to a campaign
New Capabilities
25© 2014 Teradata
Digital Marketing Center Roadmap 2015
Social Marketing
Mobile Marketing
Forms & Microsites
Segmentation & Execution
Advanced Analytics
New Look & Feel
Smart Content Decisioning
CMS Overhaul
Authentication & Authorization
New Platform
New Channels
New Capabilities
© 2014 Teradata2626