Digital Marketing Assignment

• Topic: Campaign strategy of Listerine during FIFA 2014

Presented by: Tonmoy Bora

INTRODUCTION DR.JOSEPH LAWRENCEJORDAN WHEAT LAMBERT

StrategiesDigital Advertisements

TV MediaSocial MediaFacebookTwitter

Web Page

ADVERTISEMENT

Social Media

Sales 2013 vs. 2014

2013 Q2 2014 Q216.5

17

17.5

18

18.5

19

19.5

20Sales( $ billion)

Sales( $ billion)

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