Digital Marketing Assignment

• Topic: Campaign strategy of Listerine during FIFA 2014

Presented by: Tonmoy BoraRohit NairSahil JainSanjeev SharmaShikha PaulRuchi Shukla

INTRODUCTION DR.JOSEPH LAWRENCEJORDAN WHEAT LAMBERT

MARKETED BY LAMBERT PHARMACAL COMPANY.

StrategiesDigital Advertisements

TV MediaSocial MediaFacebookTwitter

Web Page

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Social Media

Sales 2013 vs. 2014

2013 Q2 2014 Q216.5

17

17.5

18

18.5

19

19.5

20

Sales( $ billion)

Sales( $ billion)

THANKYOU