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Design thinkingDan Elron

Stefano Grazioli

DT in action

Design Thinking Edison vs the lone genius Key characteristics of DT

Direct observation (‘human-centered’) Client Collaboration Prototyping & Experimentation System view

Inspiration / Ideation / Implementation Aravind a disruptor?

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WINITTesla

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Cool ideas

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Hype Cycle BriefAutomotive Electronics