©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice 1 Digital information is doubling every 18 months

©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice 2

Of the 6.6 billion people in the world,

only 1.6 billion are online.

©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice 3

“Everything as a Service”

A world of information, opportunities and experiences - from computing power to

business processes to personal interactions - delivered wherever, however and

whenever you need it

©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice 4

Boris Bauk

Country Managing Director, HP Hrvatska

HrOUG, October 2010

Cloud computing Solutions for a multi-sourced world

5

By 2012,

20% of businesses will own

no IT assets.

CAPEX OPEX

Mobility + Internet

Time to Market

Source: Gartner, Inc. press release

“Gartner Highlights Key Predictions for

IT Organizations and Users in 2010

and Beyond” , January 13, 2010

6

Cloud computing defined

“Cloud computing is a style of computing where scalable

and elastic IT-enabled capabilities are delivered as a

service to external customers using Internet technologies”

Service based

Scalable and elastic

Shared

Metered by use

Delivered via internet technologies

Source: Gartner, Inc. “Cloud

Computing Key Initiative Overview”

by David Cearley, February 5, 2010

7

One cloud community, many requirements

ENTERPRISE IT Hybrid service environment Cost and value transparency Control + security

SERVICE PROVIDERS Standardized services Quality of service Predictable growth

APP DEVELOPERS Open scalable apps Full lifecycle management Agile growth environment

HP

8

One cloud community, three motions at play

ENTERPRISE IT

APP DEVELOPERS

SERVICE PROVIDERS

CREATE

CONSUME

PROVIDE

HP

9

70% of IT resources captive in maintenance and operations (2)

(1) You're Not Ready For Internal Cloud, Forrester Research, Inc., July 2010 (2) 2009 InformationWeek Analytics Survey

Business driver

IT driver

Business is adopting cloud 5x faster than IT operations(1)

AGILITY

CONTROL

10 10

Legacy, compliance and security requirements of applications will determine pace of transformation

CIOs must bridge legacy and cloud worlds

BUILD on-premises cloud services

TRANSFORM legacy applications and infrastructure

CONSUME off-premises services securely

©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice 11 11

IT evolves into a strategic service broker

Network

service

providers

Cloud

service

providers

Internal

private services Hosted

service

providers

Managed

service

providers

Business

IT Hybrid Service

Portfolio

12

OPEN INTEGRATION

Requirements to unify multi-source delivery

OPTIMIZED FOR APPLICATIONS

AUTOMATED GOVERNANCE AND

COMPLIANCE

DELIVERED FLEXIBLY – QUALITY, TIME, COST

END-TO-END MANAGEMENT AND CONTROL

UNIFIED CATALOGUE OF ON AND OFF-PREMISE

13

CONVERGED

INFRASTRUCTURE

SERVICE

ORCHESTRATION

SERVICE

MANAGEMENT AND ASSURANCE

HP cloud architecture

SERVICE

CATALOGUE

One catalog to unify all services - simplifying service consumption and billing

Built on Converged Infrastructure

Automated application orchestration

Assure service health with integrated management, governance, and compliance

14

Five requirements to unify multi-source delivery

Unified catalogue of on and off-premises services 1

Optimized for applications 2 Automated governance and compliance 3

Delivered flexibly – quality, time, cost 5

End-to-end management and control 4

IT Hybrid Service Portfolio

15

ABOUT PRIVATE CLOUD

16 16

Shared, standardized, and scalable services

Structure of a private cloud

Shared SOFTWARE services

Shared PLATFORM services

Shared INFRASTRUCTURE services

SERVERS NETWORK STORAGE POWER & COOLING

MANAGEMENT SOFTWARE

17

Benefits that you can measure

1

7

1 Make your services shareable Provisioning time ↓ Service reuse ↑

2 Make your services consumable Utilization ↑ Uptime/hour ↑ Dedicated operational support ↓

3 Make your services more valuable Business value per effort hour ↑ Business value per watt consumed ↑ % of IT budget dedicated to maintenance ↓

18

DETAILS ON SELECT OFFERINGS

19

Affordable, on-demand testing solution available on Amazon EC2

HP LoadRunner in the Cloud

– On-demand

On-demand software increases

agility in performance testing,

even in unplanned, ad-hoc

situations

– Affordable

Leverage market leading

technology with affordable hourly

rates to optimize application

performance

– Expandable

Self-service access to flexible,

scalable testing infrastructure –

no waiting for hardware, no

capital investment

Storage

Controller +

Vugen +

Analysis Load

Generators

On-Premise Application Under Test

(AUT)

F

i

r

e

w

a

l

l

F

i

r

e

w

a

l

l

Tester

Cloud- Based Application Under Test

(AUT)

20

The combination of HP and Stratavia delivers the leading Application Deployment Management (ADM) solution

Application Deployment Management

• Deploy Application as a Service

capabilities into private or public

clouds

• “One-stop shop” for application

deployment and lifecycle

management

• Out-of-the-box solution packs for

leading databases, middleware,

and packaged applications:

• Oracle, DB2, Sybase, Microsoft

SQL Server

• WebLogic, WebSphere,

SpringSource,

• Microsoft Exchange, Microsoft

SharePoint

21

HP BSM manages all services, regardless of source or ownership

HP Business Service Management

Network

service

providers

Cloud

service

providers

Internal

private services Hosted

service

providers

Managed

service

providers

Business

IT Hybrid Service

Portfolio Infrastructure

Management

App & Transaction

Management

End User Experience

Management

22

CLOUD

HP breadth and depth of experience

BUILD

POWER - DESIGN

AUTOMATE - SECURE - SUPPORT

GOVERN - MEASURE

DELIVER

23

Summary

1

3

New modes of communication, collaboration and computing have created a new paradigm

Everything as a Service will enable a host of new business models, for HP and our customers

HP is positioned to lead at every level and offer an integrated ecosystem

2

24 24