Post on 26-Dec-2015
Digital Campaigning for ActivistsSharing for change...
What is social media?
www.rethink.org
websites and applications that enable users to create and share content or to participate in social networking
Rethink Mental Illness uses two main platforms
to engage with our audience:
Facebook for news or reaction to events, or if we’d like our audience to take action / give us feedback...
Twitter for disseminating short burst information such as press releases or surveys.
Since 2011 Rethink Mental Illness’ online reach has increased from 15,000
people to nearly 240,000
www.rethink.org
Our recent #monitor this campaign let us motivate people quickly – thousands took
action and objected to mental health cuts in England.
It worked!
Monitor requested a meeting with us to
discuss the objections that our audience voiced.
Why do people decide to act?
www.rethink.org
www.rethink.org
• Share campaign posts • Images are powerful!• Tell people if you’ve taken action• Tell people WHY you’ve taken action• Thank others for taking action – tag them in a post• Tag people you think will be particularly interested (not
everyone you know!)• Pin an action post to the top of your page• Keep people updated• Be a content curator
How to ‘pin’ to the top
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Campaign Emails
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• Forward campaign emails.
• Add a message to explain why it’s particularly important to you.
• If time... PERSONALISE for the recipient. Make it relevant for them.
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• Retweet campaign calls to action• Add your own tweets to tell people why this is important to
you• Tell stories – tweet articles and images about mental
health, and about your campaigning work• Never use more than two hashtags• Grow your followers...
• Put your twitter handle on your email signature / blog / website
• Follow other people! They will often follow you back
• Use #charitytuesday and #followfriday• Don’t be boring
Call yourself an activist?
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Telling the world you are an activist or campaigner adds credibility to your tweets!
People respect authority, so give yourself some!
The future...
www.rethink.org
?
Join us!
www.rethink.org
facebook.com/rethinkcharitytwitter.com/rethink_
instagram.com/rethinkmentalillness