Post on 13-May-2015
description
Empowering Content Workflows: The DAM Factor
Mukul Krishna, Senior Global Director, Digital Media Practice
Frost & Sullivan
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Executive Summary—CEO’s Perspective
2Ease of integration with other workflow elements is a critical factor for purchasing decision making.
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Enhancing capabilities by providing analytics tools, workflow automation and cloud options will improve the chance of market success.
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Video handling capabilities, either through building, buying or partnering, are a “must have” even for the enterprise environment.
5As market fragmentation rises while technologies converge, another major round of M&As is on the horizon.
1The largest opportunities are in emerging markets. A global sales strategy is critical to increase revenue and market share.
Source: Frost & Sullivan analysis.
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Digital Content - Opening the Flood Gates
Circa 2000: • 19% of the global population were
cell phone subscribers* • 11 percent used the Internet*
Today: • 4 billion people - 67% of the world’s
population - subscribe to mobile services*
• ~ 2 billion or 26.6% of the world’s population are Internet users*
*Source: Frost & Sullivan, Worldmapper.org, Computeruser.com and Internetworldstats.com
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Digital Content Explosion and Convergence are Driving Industry Growth
Content Devices Networks
Broadcasters
Media Production
Enterprise Content
Studios
User Generated
Gaming Companies
Advertisers
Mobile Operators
Virtual Operators
Broadband Operators
Internet Service Providers
Television Carriers
Inte
ractiv
e, ta
rgete
d, p
ers
on
aliz
ed
on
-d
em
an
d c
on
ten
t & s
erv
ices
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• Highly fragmented market to be unified either by consolidation or partnerships
• Integration of siloed systems in a workflow
• Highly fragmented market to be unified either by consolidation or partnerships
• Integration of siloed systems in a workflow
• Content portability across three screens• Cloud access for content and collaboration
• Content portability across three screens• Cloud access for content and collaboration
• Highly interactive and seamless consumer experiences• Targeted content and advertising
• Highly interactive and seamless consumer experiences• Targeted content and advertising
Market Trends Convergence
Consolidation& Partnerships
Emerging Applications
Next Gen Interactive
Content Services
Peak activity between now and 2015
Peak activity 2012 to 2017
Peak activity 2015 to 2020
• Blurring the lines for service providers, content creators and device makers
• Need to make content available to customers anytime, anywhere, any device – on demand!
• Blurring the lines for service providers, content creators and device makers
• Need to make content available to customers anytime, anywhere, any device – on demand!
But the Market is Evolving and Convergence is a Starting Point
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The Market is Headed for Steady Growth Globally as Digital Media Becomes
Ubiquitous and Infrastructure Enhancements Continue
2010
2015
2020
Convergence:Operators &
Media Companies look
to monetize repurposed
content across platforms
Developing Business Models:
Internet- the growth market
Asia Pacific Tremendous
Growth Opportunity
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A Summary of the Ecosystem
• At the heart of any workflow is a storage system (central or federated) married to a repository service as part of a DAM platform. It’s the most critical component to enable any workflow – enterprise or M&E and for managing data and discovery as part of a Big Data challenge.
• Such systems are largely client/server applications as well as now increasingly through the cloud, that enable the archiving, indexing, search, retrieval, ingest, browsing, annotation, conditional access, version control, repurposing, collaboration, display and transport of digital content.
• It provides a platform for traditionally siloed systems to integrate with and provide a collaborative workflow environment for different knowledge workers to seamlessly work on content creation, management, repurposing and delivery.
Dynamic Publishing, ECM, Marketing Process Optimization, Marketing Automation, Rights Management, CRM, Contact Centers, CDN, Digital Signage, OVP
SOA and Web Services
Content Creation and
Ingest
Delivery
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The DAM Ecosystem for M&E
Cameras, Rights Management, Animation & SFX, NLE, Encoding & Transcoding, Video Servers, Switchers & Master Control, IRD, Stat Mux, OVP, CDN
SOA based Governance
Program Management, Distribution Management, Customer Management, Contract Management, Supplier Management,
Transactional Service
IPTV
Wireless
Broadcast
Satellite
Internet
Cable
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Market Engineering Measurements
Market Stage
Growth
Compound Annual Growth Rate
<20%<30%
(CAGR)
Market RevenueEnterprise DAM and M&E MAM
$536.3 M
(2012)
Market OverviewGlobal Digital Asset Management Market, 2012
Customer Price Sensitivity
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(scale:1 [Low] to 10 [High])
Degree of Technical Change
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(scale:1 [Low] to 10 [High])
Stable IncreasingDecreasingNote: All figures are rounded. The base year is 2012. Source: Frost & Sullivan analysis.
Market Concentration
22.8%(% of market share held by
top 3 companies)
Market Revenue Cloud/SaaS DAM
$86.0 M
(2012)
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Mar
ket
Dri
vers
Short-term Long Term
Increased regulation has
created a need for more
accountability and transparency across key
verticals such as financial services
& health care
The cost burden of maintaining &
managing physical libraries of
information & providing ready
access to content to all necessary
stakeholders – external & internal
creates the need for a seamless and
collaborative digital workflow
The value proposition of moving to digital
workflows to eliminate silos, eliminate the
cost of lost/misplaced data, cycle-time acceleration & repurposing of
resources and content especially for
business critcal functions such as
marketing
The emergence of cloud based
delivery options, managed file transfers and
CDNs for increased
collaboration and content
syndication across many device types
Increasing digitization of
content & a need for effective
collaboration and management of
corporate assets securely across functional areas using intuitive widget based
dashboard UIs
Source: Frost & Sullivan
DAM Market Drivers for Enterprise Deployments
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Mar
ket
Dri
vers
Short-term Long Term
Government mandates globally
for transition to digital
broadcasting encourages
adoption of digital equipment
Increasing adoption of HD pushes demand for solutions to
manage growing digital and HD
libraries
IPTV take-off pushes demand
for effective head-end equipment integration with
CMS
Increased adoption of
mobile Video worldwide is
expected to drive the demand for
specialized solutions for
content management and
delivery
Increasing broadband
penetration and bandwidth
utilization fuels growth of OTT digital video
access and in turn increases demand
for specialized solutions
DAM Market Drivers for the M&E Space
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o Siloed and disparate systemso Lack of collaboration o Multiple media formatso Lack of interoperabilityo Long cycle timeso Technology ownership?o Emerging business modelso Integration nightmareso Requires a lot of manual
intervention for mundane tasks…
• …the list goes on
End User Challenges
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User Needs
End-user Functional Needs Do Not Always Match Up to Technology Available to Them
Centralized Access to Content
Fast and Intuitive Search
Seamless, Secure and
Collaborative Workflows
Analytics and Reporting
Easy-to-use UI
Manage, Repurpose and
Transform Maximum Possible Content
Personalized Experiences
Multi-lingual Web Pages
Product/Service/
Customer Specific
Microsites
Rich Media Management
Cross Channel
Marketing
User Generated
Content
Though technology is available, getting it to the business user is challenging
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Where is my flying car?
• Dash Board and Widget based UIs
• Enhanced organic searchability• Cloud portability• Web services for better
integration• Robust multi format content
handling• Modular architectures• Scalability• Ubiquitous networks• Analytics and reporting for OTT
content as well• Personalization• Security• Device convergence
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The Value Proposition
• Cost Reduction Cost savings on maintenance of physical repositories Elimination of the cost of lost or misplaced work Cost savings on delivery
• Workflow Optimization More relevant content discovery Cycle time acceleration Streamlined collaboration and workflow integration between content
management and all other workflow solutions• New Revenue Generation
Repurposing of content for multiple channels Repurposing of resources
• Targeted, Consistent and Engaging Customer Experiences Optimize customer experiences through targeted use of rich media
across multiple-channels Reinforce brand identity through consistent and engaging marketing
campaigns
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On a Micro Level…
Rule of Thumb: Content Management can save 1 hour per day
per power user
# of users x 250 (# of days worked each year) x fully burdened average cost per hour (salary, benefits, overhead)
Example: A Web Content Manager in Boston costs
$200/hr fully burdened. Saving 1 hour a day searching for content to put on the company’s Web site = 250 x $200 = $50, 000 a year
And that is for just one knowledge worker and one function; it does not account for the additional productivity from applying those 250 extra hours toward other productive tasks
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Seamless Management of Content, Business and Consumer Experiences = Workflow Nirvana
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Questions? – Feel free to get in touch…
Mukul KrishnaSenior Global Director, Digital Media PracticeMukul_krishna@frost.com(0) 210 247 3850, (M) 210 452 1106