Digiday Marketing Summit. John Passerini. Sotheby's International Realty

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Transcript of Digiday Marketing Summit. John Passerini. Sotheby's International Realty

                                                          John Passerini, Global VP Interactive Marketing

Sotheby's International Realty Affiliates LLC

Augmenting reality, Real Estate and Retail In The Real And Virtual Worlds

Leverage Our Content

Leverage Our Content

Revenue from Augmented Reality is expected to surpass $20 Billion by 2020

What’s the most important information in our photographic content?

Hint, you can’t see it but it can be measured…….

7

Virtual Staging

Augmented Reality

AFTERBEFORE

AFTERBEFORE

AFTERBEFORE

Discover a Home

Augmented Reality

Explore Rooms with Augmented Reality

Interior Design and Purchase

Augmented Reality

View E-Decorate

Shop

Make sure it fits

Sam

e Ph

oto

Mul

tiple

Fu

nctio

ns

roOomy Proprietary & Confidential

Same Photo Multiple Styles

Thank you!john.passerini@sir.com