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DIFFERENT BUSINESS MODELS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
v
CONTENTS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
1. DOING BUSINESS
2. PUTTING HOLLOWCORE IN CONTEXT 3. DIFFERENT BUSINESS MODELS
IT IS NOT THE
WHAT BUT THE
HOW
LET’S START
IPHA ANNUAL CONFERENCE PERUGIA, 2015
THE
HOW
IPHA ANNUAL CONFERENCE PERUGIA, 2015
IT IS NOT THE
WHAT BUT
HOW ONLY
ALSO THE
IPHA ANNUAL CONFERENCE PERUGIA, 2015
WHAT IS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
‘DOING BUSINESS’?
FIRST PART
IPHA ANNUAL CONFERENCE PERUGIA, 2015
DOING BUSINESS SINCE ANCIENT TIMES
Prehistory
The Exchange
Middle Ages
Industrial Revolution
Age of sales
Age of marketing
Age of information
DOING BUSINESS TODAY
IPHA ANNUAL CONFERENCE PERUGIA, 2015
EXCHANGE
SATISFACTION VALUE
DOING BUSINESS TODAY
IPHA ANNUAL CONFERENCE PERUGIA, 2015
“Meeting and exceeding client’s needs and expectations better than the competition”.
PROFIT THROUGH
BUSINESS MODEL KEY DIMENSIONS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
CHALLENGING ENVIRONMENT
BUSINESS MODEL KEY DIMENSIONS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
WHAT BUSINESS ARE WE IN? WHAT BUSINESS DO WE WANT TO BE IN?
BUSINESS MISSION TARGET MARKETS
COMPETITOR TARGETS
BUSINESS MISSION
BUSINESS MODEL KEY DIMENSIONS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
BUSINESS MISSION TARGET MARKETS
COMPETITOR TARGETS
TARGET MARKETS
BUSINESS MODEL KEY DIMENSIONS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
BUSINESS MISSION TARGET MARKETS
COMPETITOR TARGETS
COMPETITOR TARGETS
BUSINESS MODEL KEY DIMENSIONS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
P RODUCT PRICE PLACE PROMOTION 4
COMPETITIVE ADVANTAGE
BUSINESS MODEL KEY DIMENSIONS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
& PRODUCTION PROCESS
SELLING PROCESS
P R O D U C T
W R A P P E R
PUTTING HOLLOWCORE
IPHA ANNUAL CONFERENCE PERUGIA, 2015
INTO CONTEXT
SECOND PART
HOLLOWCORE IS NOT
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUTTING HOLLOWCORE INTO CONTEXT
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUTTING HOLLOWCORE INTO CONTEXT
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUTTING HOLLOWCORE INTO CONTEXT
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUTTING HOLLOWCORE INTO CONTEXT
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUTTING HOLLOWCORE INTO CONTEXT
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUTTING HOLLOWCORE INTO CONTEXT
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUTTING HOLLOWCORE INTO CONTEXT
BUSINESS MODELS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
DIFFERENT
THIRD PART
4
4 DIFFERENT BUSINESS MODELS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
HOLLOWCORE SLABS BY UNITS LOWEST COST
B2B
READY-TO-BUY TAILORED
COMPETITIVE INTEGRATED READY-TO-BUY MODEL
4 DIFFERENT BUSINESS MODELS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
SELLING HOLLOWCORE SLABS UNDER ORDER
LOWEST COST + SERVICES
B2B
READY-TO-BUY TAILORED
COMPETITIVE INTEGRATED TAILORED MODEL
4 DIFFERENT BUSINESS MODELS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
HOLLOWCORE COMPETE WITH OTHER PRODUCTS
TECHNICAL CRITERIA
B2B
READY-TO-BUY TAILORED
COMPETITIVE INTEGRATED COMPETITIVE MODEL
COST
4 DIFFERENT BUSINESS MODELS
IPHA ANNUAL CONFERENCE PERUGIA, 2015
HOLLOWCORE INTEGRATED IN A PROJECT
TECHNICAL CRITERIA
B2B – B2C
READY-TO-BUY TAILORED
COMPETITIVE INTEGRATED INTEGRATED MODEL
COST
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY B2C: FINAL CONSUMER
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
COUPLES 30-40 FROM APARTMENT TO DETACHED HOUSE
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
COUPLES 30-40 FROM APARTMENT TO DETACHED HOUSE
Beliefs and attitudes
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
COUPLES 30-40 FROM APARTMENT TO DETACHED HOUSE
Beliefs and attitudes
Personality
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
COUPLES 30-40 FROM APARTMENT TO DETACHED HOUSE
Beliefs and attitudes
Personality
Lifestyle
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
COUPLES 30-40 FROM APARTMENT TO DETACHED HOUSE
Beliefs and attitudes
Personality Economy
Lifestyle
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
CUSTOMIZATION
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
CREATING. DELIVERING. CONSUMING.
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
EXACTLY THE HOUSE CLIENTS HAVE CHOSEN.
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY B2C: FINAL CONSUMER
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
IPHA ANNUAL CONFERENCE PERUGIA, 2015
PUJOL CASE STUDY
B2C: FINAL CONSUMER
& CONCLUSION
IPHA ANNUAL CONFERENCE PERUGIA, 2015
SUMMARY
FOURTH PART
DREAM THINK
BIG ACT
GLOBALLY
IPHA ANNUAL CONFERENCE PERUGIA, 2015
LOCALLY