Did you know?Interesting statistics about Direct Mail

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Around 85 billion mail pieces are sent through USPS yearly,

while 167 billion emails are sent daily!

Direct mail response rate have increased 14% in the last 10 years!

Nearly 50% of survey respondents said they’ve retained a direct mail

piece for future reference.

17% say they do so regularly!

44% of survey respondents say they visit a brand`s website after receiving a direct mail

piece.

79% of survey respondents say they will act on direct mail immediately,

compared to only 45% who say they deal with email straightaway.

56% of survey respondents find

print marketing to be the most

trustworthy type of marketing.

Direct mail brings in 78% of

donations for nonprofits.

40% of survey respondents say they would try a business for the first time as a result

of receiving a direct mail piece –

especially if they were local.

AND70% say they have renewed

relationships with businesses that they had previously ceased using!

50% of U.S. consumers say they prefer direct mail to email.

Direct mail has the highest rate of success in new customer acquisition at 34%

compared with other marketing channels.

74% of B2B marketers rate direct mail as very effective,

while only 71% say the same about email marketing.

For every $167 spent on direct mail in the US, $2,095 in goods are sold.

(Sources: Direct Marketing Association, Target Marketing, Ballantine & Epsilon)

Contact Prospects Influential List Brokers today!

800 352 2282

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