Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

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Dharmesh Shah, CTO & Founder at HupSpot, SXSW Lean Startup, March 9th, 2013

Transcript of Dharmesh Shah, HupSpot, SXSW Lean Startup 2013

Creating AKick-A#!Culture

Dharmesh Shah, Founder/CTO

v2

Hi, I’m@dharmesh

All-in-one marketing software

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culture:Set of shared beliefs, values and practices.

Now, an observation…

Most startups don’t think much about culture.

WE’RE PUTTING

A DENTIN THE UNIVERSE.

THAT’S OUR F#!@ING CULTURE!

Culture?. Relax. I got this…

We have beer and ping-pong

Create a culture?Sounds fishy.

Culture shouldjust happen.

WHY SHOULD YOU SPEND CALORIES ON CULTURE?

You may not be able to craft culture.

But, you can kill it through neglect.

conventionover configuration

Get the right people to self-select.

product is to marketing

asculture is to recruiting

The interest rate on culture debt is usually higher than technology debt.

Cultural debt is rarely “forgiven”

You’re going to have to pay it.

Questions for your culture deck:

1.What are we doing?2.Why are we doing it?3.What do we believe?4.Who do we want joining

us?5.How do we get them?6.What does success look

like?

Don’t create the culture you think you should have.

Create the one you want to have.

Whether you plan it or not, you will have a culture.

And, it determines your destiny.

Why not create a culture you love?

tweet me:@dharmesh

CultureCode.com

If you have time to read only one 100+ slide presentation on culture…

Read the Netflix culture deck.

It’s awesome.

netflix.culturedeck.com

If you have the time to read two.

Read it twice!

netflix.culturedeck.com

If you like your culture decks prettier but less insightful…

Check out:

CultureDeck.com