The DG Group - t: 01 824 1100 | e: info@thedggroup.eu | www.thedggroup.eu

The 5

Rules Of Successful

21st Century

Marketing

The DG Group - t: 01 824 1100 | e: info@thedggroup.eu | www.thedggroup.eu

What We’ll Discuss Today

• Promoting Your Business Has Fundamentally Changed Since We Entered The 21st Century

• You Can Now Reach More People Than Ever Before

• More Easily Than Ever Before• But You Must Follow 5 Core Rules

Rule 1:

You Have To Put

Your Website

At The Centre Of

Your Business

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Your Web Strategy IS Your Marketing Strategy!

Consider this...

In 2015, the volume of Internet traffic will be so

large that every five minutes it will be the

equivalent of downloading every movie ever made! 

1 Exabyte = 1,000,000,000,000,000,000 bytesOr 1 Thousand, Million, Gigabytes!

Source: Cisco. June. 2011

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2012 saw Google become the

world’s leading advertising

platform! 

Source: Google/NAA/PIB. Nov. 2012

Your Web Strategy IS Your Marketing Strategy!

Consider this...

The DG Group - t: 01 824 1100 | e: info@thedggroup.eu | www.thedggroup.eu

You Don’t Just “Get A Website”...You Spend More Time & Money

On It Than Anything Else!

Like:Fresh Content

Search Engine OptimisationGoogle Adwords

So...

The DG Group - t: 01 824 1100 | e: info@thedggroup.eu | www.thedggroup.eu

If you are not on page 1 you are nowhere!• 95% of web searchers NEVER go beyond page 1• 83.6% of those clicks are for sites shown in position 1 – 5This data is only for organic results – You also need to add paid ads • Latest data shows that paid ads now receive up to 65% of all clicks!

The Importance Of Being Visible

The DG Group - t: 01 824 1100 | e: info@thedggroup.eu | www.thedggroup.eu

Ustoreit

When You Get It Right!

Rule 2:

Your Website MUST

Contain Fresh,

Original Content

The DG Group - t: 01 824 1100 | e: info@thedggroup.eu | www.thedggroup.eu

• Over the last two years Google has made fundamental changes to their site ranking algorithms– Search “google panda” in the articles

section at www.thedggroup.eu• This means that “traditional” Search

Engine Optimisation techniques no longer have impact on their own

• To be ranked today requires a lot of additional work...

SEO Is Dead, Long Live Content Marketing

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Fresh Websites are Successful Websites!

Just a couple of hours per week is enough to:

Create special offersWrite an article

Update the newsAdd some testimonials

Add a case studyUpdate your portfolio

Add content to your FB/Twitter/Blog with links back to your website

Google visits your website more than ANY real visitor will. If you don’t update your website regularly, Google will get “bored” and will not

rank your site.

That means very few visits

Rule 3:

You Need A Responsive

Website

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In 2011 smart phones

out-sold PC/Notebooks

for the first time ever!

Source: IDC. Mar. 2011

The World Is On The MoveAre You Missing Out?

The DG Group - t: 01 824 1100 | e: info@thedggroup.eu | www.thedggroup.eu

The World Is On The Move

Mobile web users will overtake

desktop web users by 2014!

Source: Morgan Stanley. Apr. 2010

Are You Missing Out?

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Mobile web searches will

overtake desktop web searches by

2015!

Source: BIA Kelsey. Apr. 2012

The World Is On The MoveAre You Missing Out?

The DG Group - t: 01 824 1100 | e: info@thedggroup.eu | www.thedggroup.eu

What Is...

A Responsive Website?

Rule 4:

You Need To Be Socially

Active

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How It Used To Be

• You had to pay for a designer to design your ad

• You had to pay the newspaper/magazine to carry your ad

• The bigger the reach desired, the more you had to pay

SOCIAL MEDIA CHANGES ALL THIS

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Social Media In Ireland

• 58% of the Irish population has at least one social media account

• 53% of the Irish population is on Facebook– 15% Twitter– 13% LinkedIn– 13% Google+ 

• On average 51% of the Irish population is online every day

• These are growing figures

The DG Group - t: 01 824 1100 | e: info@thedggroup.eu | www.thedggroup.eu

Social Media success requires:

• Commitment• Time• Creativity• Human Engagement• Knowledge

Not A Magic Bullet

What Are You Going To Say?

Articles

Case Studies

Highlighted Projects

Completed Projects

News

Events

Testimonials

Customer Satisfaction Updates

Staff Updates

Presentations

Interesting Stuff

Interesting Quotes

Special Offers

• Compile a list of things that you can talk about

• Then create a plan to create relevant content for each

• You need preferably 3 – 5 varied posts per week

• But even 2 are OK

• Worst case, just do what you can

• Stick with the 80/20 rule– 80% information– 20% sales

The DG Group - t: 01 824 1100 | e: info@thedggroup.eu | www.thedggroup.eu

Don’t Worry About Them AllJust Focus On The Top/Main Sites

Where Are You Going To Say It?

Facebook Twitter Tumblr YouTube

LinkedIn Google+ Pinterest SlideShare

Rule 5:

Pay For Ranking & Visibility

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Paying For Visibility• Google Adwords Is THE best and most powerful small

business marketing & promotion tool available today

• You can now advertise and pay for sponsored posts on Facebook, LinkedIn & Twitter

• Implemented correctly, you should see immediate increase in visitors to your site and a 5X – 10X ROI

IF YOU ARE NOT GOING TO DO ANY OF THE REST OF WHAT I HAVE COVERED,

THEN DO THIS!

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So Remember The 5 Rules Of Successful 21st Century Marketing

Rule 1: Put Your Website At The Centre Of Your Business

Rule 2: Your Website MUST Contain Fresh, Original Content

Rule 3: You Need A Mobile Website

Rule 4: You Need To Be Socially Active

Rule 5: Pay For Ranking & Visibility

View/Download The Full Presentation at:www.thedggroup.ie/presentations.asp

The DG Group - t: 01 824 1100 | e: info@thedggroup.eu | www.thedggroup.eu

• Email: franco@thedggroup.eu

OR

• Visit www.thedggroup.euTo Find Out More

Need More Info?

Delivering Growth

The DG Group - t: 01 824 1100 | e: info@thedggroup.eu | www.thedggroup.eu