Developing POP! A Professional Online Presence

Dr. Dawn EdmistonCollege of William &

Mary

What is a “brand” and why does it matter?

A brand represents all of the words and images people think about when they hear your name.So the value of a professional brand matters … When you are seeking to grow your

influence or advance within your current organization

When you are seeking to change careers or re-enter the workforce after a major life change

Developing POP! is an essential part of branding.

What is Your Brand Promise ?What should customers

(employers) expect from your products and services

“I teach people how to pursue and promote their passions.”

“Changing the world through innovation.”

- Steve Jobs

Now that we understand the importance of Brand Promise …

Who Can Benefit From My Services?

How Can I Reach Them?

[Social media]communication channel for personal -and- professional purposes

[Social media]

communication channel for personal -and-professional purposes

Developing POP!Ten Step Process

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1. Establish an Online Identity

2. Personalize URLs (and own what appears in the search results)

LinkedIn / www.linkedin.com/in/dawnedmistonTwitter / @dawnedmistonWebsite / www.dawnedmiston.com

Use tools like knowem.com

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Develop Content

3. Develop Content

http://bit.ly/dawnedmiston

4. Promote Brand Name

5. Promote Content

6. Actively Network

Let’s Get LinkedIn (with 414 Million LinkedIn users)!

7. Monitor Your Brand

8. Measure Your …

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9. Engage Your Audience

10. Manage Your Brand Presence

Building and sustaining POP will be one of your greatest personal investments!

Connect Info Email / dawn.edmiston@mason.wm.edu LinkedIn / www.linkedin.com/in/dawnedmiston Twitter / @dawnedmiston Website / www.dawnedmiston.com