Post on 02-Jan-2016
• Develop Leaders
• Improve Team Performance
• Resolve Conflict
• Guide Career Exploration
• Select Better Employees
• Strengthen Communication
• What is Creativity?
• Why do we Care?
• A Multilevel Matter: The Individual, The Team, The
Organization
• A Call to Action
• Conclusion
Overview
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Creativity
“Creativity is not the finding of a thing, but the making something out of it after it is found.” James Russell Lowell
What it is Not
• An ‘off the wall’ way of thinking
• An outcome or product
• Just a new way of doing things
• Unprovoked or irrelevant re-invention of the wheel
What it is
• Ideas, problem solutions, or insights
• Process rather than outcome
• Relevant problem solving in a non-traditional way
• Ways to improve existing methods or respond to real problems
Creativity: A Working Definition
The deliberate, voluntary, or required undertaking of behaviours to generate new ideas, processes, products or services in response to open or closed problems (Unsworth & Clegg, 2010)
FlexibilityLots of ideas
OriginalityThe “newness: of the
Ideas
PersistenceThe ongoing effort to
come up with new
ideas
Why is Creativity Important?
Creativity is the key to survival, adaptation and prosperity within an organization
Profit Well-
beingCompetitive Advantage
Dealing withchange
Marketshare
ConflictResolution
Variety
Creative Engagement arises from:
Individual Factors
Team Factors
Organizational Climate considerations
• Creative disposition and ambition
• Arousal: moderate
• Knowledge and Skill base
• ‘Knowledge Motivation’
The Person
• Knowledge motivation of members
• Diversity
• Psychological Safety
• Social motivation (pro self vs pro social)
The Team
The MusketeerThe CompetitorThe Free Rider
Creativity amongst Individuals and Teams: A matter of Climate
Unsworth & Clegg, 2010: Regardless of individual traits or states, creative engagement comes down to single judgement:
The Organization
Expectanc
yEffort vs Effect
Instrumentali
tyPositive vs negative
outcomes
What’s in it for me?
Should I? Do I have to?
Do I have what I
need?
Will I be heard?
Organizational Factors that InfluenceJudgement of Worth
• Keep them Engaged
• Give them what they need
• Make it clear
• Diversity Matters
• Promote the musketeer way
• Promote psychological safety
How to Make it Worth it:Creating for the Creative
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ReferencesHennessey, B., & Amabile, T. M. (1988). The Conditions of Creativity. The Nature of Creativity. New York: Cambridge University Syndicate Press. 11-42.DeDreu, C.K., Nijstad, B.A., & Baas, M. (2011). Creativity in individuals and groups: Basic principles with practical implications. Social Psychology and Organizations. New York: Routledge. 297-324. Ford, C. (1996). A theory of individual creative action in multiple social domains. The Academy of Management Review, 21 (4), 1112-1142. Unsworth, K.L., & Clegg, C.W. (2010). Why do employees undertake creative actions? Journal of Occupational and Organizational Psychology, 83(1), 77-99
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