Samantha Clarkson

More Than Just Hockey

A legendary sports tradition

Devoted fans

Successful franchise

Goals

Increase fan base

Increase ticket sales

Awareness

Goals

ChallengesPoor economy

Competition within NHL teams

The NHL does not run year round

Are you a citizen of

Target Audience

Detroit sports fans

Detroit Red Wings fans

NHL fans

Budget

I want to propose a budget of $2 million

Spend $1.2 million of the budget during the season

Facebook and Twitter

Score updates

Player and coach quotes

Contests and promotional events

YouTube

Game footage

Top plays

Mobile App

Team news

Game schedule

Roster

Standings

Measurement

Google AdWords

Cost-Per-Click

Noticeable difference in ticket sales