designing value Éfor transport brands on-the-move...designing valueÉfor transport brands...

designing valueÉfor transport brands on-the-move

michael-rodber@jonesgarrardmove.com

designing value Éfor transport brands on-the-move

Train interiors - how to specify what you want andhow to get what you specify

Michael Rodber, Director, Jones Garrard Move Ltd

Prescription or performance?

State railways / private railways

Prescription

PrescriptionÉÉÉÉÉÉÉÉ& partnership

Performance

Prescription

407 coaches

Build contract June 2006

First vehicles December 2006

Launch January 2007

Finish April 2008

Thameslink - does what it says on the tin but rather stylishly

Brand vision for the interior design:

support a service operation that ensures the

passenger's needs come first at every stage of the lifecycle

passenger requirements manager

design reference, inform the specification, influenced by:

¥standards and regulations, capital cost, whole life cost andresidual value

¥Passenger Focus/DfTransport/London TravelWatch

¥operational needs to meet key brand performance goals

Key brand performance goals:

Top-line requirement - dwell time/capacity

Passenger flow management

Security, flexibility

Maintainability, cleanability, recyclability

Dwell time study

Variables

¥Inner suburban/outer suburban¥Articulated/non-articulated¥Step height and distance¥Door throughway - 1300/1500/1800¥Working doors/timing/sound¥Pocketed door/non pocketed door¥Seat layouts to improve flow¥Grabpoles¥Luggage/buggies/bikes/shopping

Legislative standards - TSI

Noise PRM etcÉ.Conventional rolling stock (draft 2010)

National Notified Rules

- list of Rail Group Standards

ManufacturersÕ standards

ISO 9001

TOCsÕ standards

Notified Body

Contracting entity

Takes ultimate responsibility for acceptance and liability in operation

Contract

Design management plan

Mock-ups

Human factors integration

Validation

designing value Éfor transport brands on-the-move...designing valueÉfor transport brands...

Documents

Transcript of designing value Éfor transport brands on-the-move...designing valueÉfor transport brands...

Brands at the Speed of Life - Designing a purposeful brand, powerful experiences and the organisation

Interoperability. Designing how to move from requirements to code Handling complexity – Platforms, libraries, technology evolution, languages, testing,

University of Groningen The Impact of Brands on People, Markets … · 2018-03-03 · Brands must tempt or lead people into behavioral change, based on trust. In this phase the move

ORIGIN POINT BRANDS, LLC - eCommerce | … · 2 Success Story | Sage X3 Integration | Origin Point Brands, LLC BACKGROUND A move to a new Sage ERP system created the opportunity to

Measurement on the Move: Designing Questionnaires for ...

Amplifying Your Voice: MID˜STAGE BRANDS MOVE MARKETS - … · 2019-04-23 · Amplifying Your Voice: MID˜STAGE BRANDS MOVE MARKETS The balance of strategy and execution remains a

Advertising Lectures3.amazonaws.com/prealliance_oneclass_sample/kKr72y8bee.pdf- Status goods that remain exclusive •Masstige brands: luxury brands move to products for the masses

Your move Siirtoruuvi Ltd specialises in designing and manufacturing screw conveyors and screw pumps. Our turnover in 2013 was 4,0.

Towards Sustainability: Designing brands for a better tomorrow

FOR SALE • $8,900,000...housing and serviced apartment solutions through its two well-known brands, Oakwood® and ExecuStay®. Both brands provide move-in-ready furnished housing

MillerCoors: Rolling out the beer truck decals for over ... · Rolling out the beer truck decals for over 500 MillerCoors distributors. we move brands

11/7/2013 · 11/7/2013 7 • Acquire new products / brands • Move brands into new markets using existing distribution channels • Acquire new employees with diverse skills •

Designing Brands

1 Co-creating Brands Diagnosing and Designing the Relationship Experience (1)

Tips & Techniques for Designing & Using Visuals To move forward, backward or to a specific slide, move your cursor over the hidden arrows/menu in the bottom.

eBook ONCOLOGY MARKETING GOES PRIME TIMEmedia.mmm-online.com › documents › 306 › mm_m_oncology_marke… · Pharma brands move to DTC advertising to capture market share. Oncology

A Market Overview Report Leveraging Social Identitygetcommandpost.com/.../Leveraging-Social-Identity... · Ultimately, Social Identity can help brands move beyond campaigns to create

Designing a Low Cost Windows* Tablet Gu Lei, Intel Corporation Ted Wang, Intel Corporation *Other names and brands are property of others.

Building Irresistible Brands - Part 2 · Move #2 Eger and Therese Johaug (2011) Move #3 Chess Tour de France (2012) Alexander Solberg | I do marketstuff@chessmobil|#GjørDinGreiemed

Designing Effective Color Systems for Your Logos & Brands