Post on 20-Mar-2017
Designing for the Experience Age
In the age of Experience, design is no longer critical just from a functional perspective. Design needs
to have an emotional impact on the user that supports the overall design objective. Learn how we use
an emphatic design process in creating experiences, products and services for clients such as
Supercell, HBO, Ferrari, Google, Lego and more.
Jakob Nylund DESIGN DIRECTOR / PARTNER
TWITTER: @formconspiracy
INSTAGRAM: jakobnylund
Robert Lindström CHIEF DESIGN OFFICER / FOUNDER
TWITTER: @designchapel
INSTAGRAM: designchapel
Los Angeles Stockholm Skellefteå
Design Agency for the Experience Age
“The Information Age is over. Welcome to the
Experience Age.”— Mike Wadhera, Tech Crunch
We create emotional connections between brands and consumers by innovating experiences, products and services
that are meaningful and relevant in people’s lives.
We are digital storytellers
VR
Designing for the Experience Age means
crafting digital stories for other people to experience.
UX Design Animation
Storytelling
through
Storytelling
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Storytelling
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UX Design Animation
Storytelling
through
Storytelling
through
Storytelling
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UX Design Animation
Storytelling
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Storytelling
through
Storytelling
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UX Design Animation
Storytelling
through
Storytelling
through
Storytelling
through
Designer for the Experience Age?
The details will betray you
CONCEPT ART
Mobile2013
VR/AR2016
Desktop2007
Mobile2013
VR/AR2016
Desktop2007
2007
VR/AR2016
Desktop2007
Mobile2013
2013
2013
Desktop2007
Mobile2013
VR/AR2016
2017
“To make it look real We have to do it for real”
— Chimney
The details will betray you
Experience Director Film DirectorArt Director
ED
VFX
Timings
SoundTech
Design
3D
UX
STORY
3D
TECH
ED
Photorealism 4K film in layers
Previz
Prototype
ProductionImage from Unitys demo “Adam”
Future?
M A D E I N
L A B R O Y A L E
N O R T H K I N G D O M
T M
D E S I G N + I N N O V A T I O N
“If the last 10 years have been about exploring whats possible with new
techniques on the web then the next 10 years will be defined by the
application of these techniques to the physical world.”
— Chris Anderson, Makers (The New Industrial revolution)
KODON (HTC VIVE) & ZBRUSH MAGICA VOXELCINEMA 4D
Personal Development
Learning by
doing
Tell stories to reach peoples hearts and minds
Details will betray you don’t be sloppy
Thank you
Jakob Nylund DESIGN DIRECTOR / PARTNER
TWITTER: @formconspiracy
INSTAGRAM: jakobnylund
Robert Lindström CHIEF DESIGN OFFICER / FOUNDER
TWITTER: @designchapel
INSTAGRAM: designchapel