Your Design – Only Better Making Sure Your Design Translates from Screen to Print – Tips & Techniques

Color Modes

• RGB is used by computers• Uses backed lighting to project colors

• Pantone is a color matching system• Color stays consistent• Could be costly

• CMYK is a 4-color process• Produces colors for print• Cost effective

Color Mode Tips

• Bright colors in RGB and Pantone tend to shift.

• Avoid color shifting. Use the CMYK color mode.

Color Modes Tips

• Glossy paper enhances the colors.

• Matte paper makes colors softer.

• CMYK value under 10% will not pick up.

Dave’s Tips & Techniques

• Rich Black• GRACoL 7• Large-Format Prints• Vectorized vs. Rasterized to Print• Multipage Documents• Proofing

Rich Black

• C=50, M=40,

Y=40, K=100• Richer tone

• Results in a muddy print

• Great for Color Correction• Proofs in CMYK• 10% Color Variance

Recap

• Rich Black (C=50, M=40, Y=40, K=100)

• Use GRACoL 7• Large-Format Designs• Vectorized vs. Rasterized• Always Opt for a Proof!

Dependability: You can count on us

• Our customers come first, always

• We are dedicated to exceeding expectations.

• Our customers count on us, and we deliver.

• We have a passion for print.

Meeting Designer’s Needs

• One-day and even same-day production

• Multiple shipping options

• Three production and pickup locations

• White label shipping options

• Direct mail & list purchase services