Post on 26-Mar-2015
Designed to Ride:Designed to Ride:Attracting “Transit by Choice” Attracting “Transit by Choice”
RidersRiders
Rebecca CalesTransportation Solutions
Policy & External Relations Managerwww.transolutions.org
Transportation SolutionsTransportation Solutions
TMA covering “near TMA covering “near southeast Denver”southeast Denver”
Shopping destinations, Shopping destinations, small & large small & large employers, vibrant employers, vibrant urban neighborhoods, urban neighborhoods, private universityprivate university
Gridlocked roadwaysGridlocked roadways
Cherry Creek AreaCherry Creek Area
Walkable area with high volumes of pedestrian traffic
60 bus stops with little or no information
60 Bus Stops – To 60 Bus Stops – To Where?Where?
Inventory of 60 bus stops
Incorrect or inconsistent signage
Lack of amenities & information
Blend in with landscape
Focus Groups Convened to Focus Groups Convened to Identify Major Barriers to Identify Major Barriers to
Transit UseTransit UseFocus groups (2) Residents, employees & visitors Pre-survey Stop identification Visual preference survey Group discussion
Creativity & PracticalityCreativity & Practicality
Information, accessibility & visibility Stops are “invisible” Unique look/brand Easy to read/understand Frequency/knowledge of service “You are here” Comfort & convenience
Baseline Data CollectionBaseline Data Collection
Resident online survey Phone survey Bus passenger counts
Lots of Room for Lots of Room for ImprovementImprovement
I know which bus routes to take to work/school 28%
Taking the bus to work/school is a realistic option for me 20%
Bus stops in Cherry Creek provide information I need to ride the bus 49%
Bus stops in Cherry Creek are attractive 49%
I feel safe waiting at bus stops 70%
I know where to get information about transit routes 66%
I am familiar with routes serving the Cherry Creek area 39%
I know how to ride the bus 81%
People like me ride the bus 41%
Traveling by bus for some of my trips is a realistic option for me 35%
Single occupancy vehicles – 78% Bike – 1% Carpool – 2% Transit – 1% Walk – 13% Telework – 3% Other – 2%
Travel Modes – Commute Travel Modes – Commute TripsTrips
Single occupancy vehicles – 61% Bike – 4% Carpool – 4% Transit – 3% Walk – 28%
Travel Modes – All TripsTravel Modes – All Trips
more Omore OPTIONSPTIONS • more • more DDETAILSETAILS
more Smore STYLETYLE
More DetailsMore Details
Marketing & OutreachMarketing & Outreach
Local ads & public relations started in June in area monthly newspapers and ran through August
Key chains, magnets, note cards, and “How to Ride” information was given out at community events, meetings and transportation fairs
Community EventsCommunity Events
Try Transit!Try Transit!
Guided “Transit Tours” started in July with a trip to Ben & Jerry’s ice cream…
…Continued in August with a free smoothie at Jamba Juice…
…And ended in October with SPAMALOT
Project ImpactsProject Impacts
Resident online survey Phone survey Bus passenger counts
Shift of PerceptionShift of Perception
I know which bus routes to take to work/school 45% up from 28%
24
48
4
60
43
28
2
43
0
10
20
30
40
50
60
70
Agree SomewhatAgree
Neutral SomewhatDisagree
Disagree Pre Kiosks
Post Kiosks
Bus stops in Cherry Creek provide the information I need to ride the bus 68% up from 49%
28
7
16
9
40
82
22
9
59
0
10
20
30
40
50
60
70
Agree SomewhatAgree
Neutral SomewhatDisagree
Disagree Pre Kiosks
Post Kiosks
Bus stops in Cherry Creek are attractive 75% up from 49%
1910
23
12
37
94
1215
60
0
10
20
30
40
50
60
70
Agree SomewhatAgree
Neutral SomewhatDisagree
Disagree Pre Kiosks
Post Kiosks
I feel safe waiting at bus stops 79% up from 60%
57
13 136 12
71
8 113 8
0
10
20
30
40
50
60
70
80
Agree SomewhatAgree
Neutral SomewhatDisagree
Disagree Pre Kiosks
Post Kiosks
I know where to get bus schedule and route information 75% up from 66%
56
103 3
28
68
73 3
19
0
10
20
30
40
50
60
70
80
Agree SomewhatAgree
Neutral SomewhatDisagree
Disagree Pre Kiosks
Post Kiosks
I know how to ride the bus 88% up from 81%
71
105 2
12
85
31 0
11
0102030405060708090
Agree SomewhatAgree
Neutral SomewhatDisagree
Disagree Pre Kiosks
Post Kiosks
People like me ride the bus 53% up from 41%
36
5
10 11
3941
12
6 8
33
05
1015202530354045
Agree SomewhatAgree
Neutral SomewhatDisagree
Disagree Pre Kiosks
Post Kiosks
Traveling by bus for some of my trips is a realistic option for me 47% up from 35%
26
95
8
53
35
12
5 6
42
0
10
20
30
40
50
60
Agree SomewhatAgree
Neutral SomewhatDisagree
Disagree Pre Kiosks
Post Kiosks
Travel Modes – Commute Travel Modes – Commute TripsTrips
Alt mode usage increased 2% for commute trips
1 2 1
13
3 2
75
2 2 5 8 70
78
0
10
20
30
40
50
60
70
80
90
Pre Kiosks
Post Kiosks
Travel Modes – All TripsTravel Modes – All Trips
Alt mode usage increased by a total of 6%
61
4 4 3
28
55
26 4
33
0
10
20
30
40
50
60
70
Pre Kiosks
Post Kiosks
Celebrating DesignCelebrating Design
Recognized with a 2007 Mayor’s Design Award
Celebrates design throughout Denver neighborhoods
“Wild Card” winner
Thank You!Thank You!
Rebecca CalesPolicy & External Relations Manager
Transportation Solutionsrcales@transolutions.org
303.377.7086