Post on 16-May-2015
description
Design Thinking Meetup
Sparkle-ize It!
@DesignMap #DesignThinkingSF
What I’m doing
1. What is “getting a napkin”?2. How does it relate to design thinking?3. How does it relate to roles besides design?4. What is “sparkle-izing”?5. Example of getting a napkin6. So what do we do? 7. Consider your options8. Once you know, 7 tactics for ideating.9. NB10.What if you draw on napkins?11.Conclusion, questions, war stories….
@DesignMap #DesignThinkingSFSparkle-ize It!
Sparkle-ize It! @DesignMap #DesignThinkingSF
@DesignMap #DesignThinkingSFSparkle-ize It!
Sparkle-ize It! @DesignMap #DesignThinkingSF
“Design Thinking”
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
@DesignMap #DesignThinkingSF
= Design
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
@DesignMap #DesignThinkingSF
Empathize
Define
Ideate
Prototype
Test
= Design
Sparkle-ize It! @DesignMap #DesignThinkingSF
= Design= Communications
Sparkle-ize It! @DesignMap #DesignThinkingSF
= Design= Communications
= Product Management
Sparkle-ize It! @DesignMap #DesignThinkingSF
= Design= Communications
= Product Management= Development
Sparkle-ize It! @DesignMap #DesignThinkingSF
= Design= Communications
= Product Management= Development= Aestheticians
Sparkle-ize It! @DesignMap #DesignThinkingSF
= Design= Communications
= Product Management= Development= Aestheticians
Sparkle-ize It! @DesignMap #DesignThinkingSF
“Jazz it up a bit.”
“Make it look good.”
“Add some lipstick.”
“Just be creative with it.”
“Make it sexy.”
“We need more eye candy.”
“Fill in the details.”
“Do your...”
Sparkle-ize It!
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Sparkle-ize It! @DesignMap #DesignThinkingSF
Example
Sparkle-ize It! @DesignMap #DesignThinkingSF
Sparkle-ize It! @DesignMap #DesignThinkingSF
Sparkle-ize It! @DesignMap #DesignThinkingSF
“We hope by answering these questions we can get to the heart of the requirements that you expressed in your document.”
Sparkle-ize It! @DesignMap #DesignThinkingSF
Sparkle-ize It! @DesignMap #DesignThinkingSF
Sparkle-ize It! @DesignMap #DesignThinkingSF
Sparkle-ize It! @DesignMap #DesignThinkingSF
So, what to do?
Consider 4th Order Design
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
@DesignMap #DesignThinkingSF
immediate challenge(product)
Consider 4th Order Design
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
Empathize
Define
Ideate
Prototype
Test
@DesignMap #DesignThinkingSF
immediate challenge(product)
system / relationship
Consider 4th Order Design
Sparkle-ize It! @DesignMap #DesignThinkingSF
© Photo by Johnny Holland, sketchnote by Jake Causby
Consider 4th Order Design
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
Empathize
Define
Ideate
Prototype
Test
@DesignMap #DesignThinkingSF
immediate challenge(product)
system / relationship
Consider 4th Order Design
Sparkle-ize It!
Empathize
Empathize
Define
Ideate
Prototype
Test
@DesignMap #DesignThinkingSF
Empathize
• it’s not optional
Sparkle-ize It! @DesignMap #DesignThinkingSF
Empathize
• it’s not optional• out of time
Sparkle-ize It! @DesignMap #DesignThinkingSF
Empathize
• it’s not optional• out of time• this is best
Sparkle-ize It! @DesignMap #DesignThinkingSF
Empathize
• it’s not optional• out of time• this is best• this is all your job entails
Sparkle-ize It! @DesignMap #DesignThinkingSF
Empathize
• it’s not optional• out of time• this is best• this is all your job entails• it’s hard!
Sparkle-ize It! @DesignMap #DesignThinkingSF
Reasons of Opportunity
• it’s not optional• out of time• this is best• this is all your job entails• it’s hard!
Sparkle-ize It! @DesignMap #DesignThinkingSF
Consider 4th Order Design
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
@DesignMap #DesignThinkingSF
Empathize
Consider 4th Order Design
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
@DesignMap #DesignThinkingSF
Empathize
Consider 4th Order Design
Sparkle-ize It!
Empathize
Define
Ideate
Prototype
Test
@DesignMap #DesignThinkingSF
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etaedI
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Consider 4th Order Design
Sparkle-ize It!
= Design= Communications
= Product Management= Development= Aestheticians
@DesignMap #DesignThinkingSF
ezihtapmE
enifeD
etaedI
epytotorP
tseT
Sparkle-ize It! @DesignMap #DesignThinkingSF
7 Techniques
Technique 1: 3 Things
• ask:• most important thing this does• things you wish this did better• words you’d use to describe this
• make three new versions
Sparkle-ize It! @DesignMap #DesignThinkingSF
Technique 2: Concept Map
Sparkle-ize It! @DesignMap #DesignThinkingSF
Technique 2: Concept Map
Sparkle-ize It! @DesignMap #DesignThinkingSF
Technique 3: Competitive Analysis
Sparkle-ize It! @DesignMap #DesignThinkingSF
Technique 4: Re-Trace Their Steps
Sparkle-ize It! @DesignMap #DesignThinkingSF
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #DesignThinkingSF
why h
ow
?
??
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #DesignThinkingSF
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #DesignThinkingSF
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #DesignThinkingSF
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #DesignThinkingSF
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #DesignThinkingSF
Technique 5: Why-How Ladder
Sparkle-ize It! @DesignMap #DesignThinkingSF
Technique 6: Heuristic Ideation
• variation using 4C’s: • components• characteristics• challenges• characters
Sparkle-ize It! @DesignMap #DesignThinkingSF
Technique 6: Heuristic Ideation
Brad Mike Molly Kristen
drive to dealer
dealer-generated content?
show reviews / ratings of dealers, any dealer perks (gas cards, coffee, etc.)
show reviews / ratings of dealers
schedule test drive
compare cars (more page views)
collaborative comparison selection
price focus let select comparison criteria
let select comparison criteria
read more details
magazine-style format, integrated content
larger type! let select details of interest, make content easy to find and parse
let select details of interest
Sparkle-ize It! @DesignMap #DesignThinkingSF
Technique 7: Business Model Canvas
Sparkle-ize It! @DesignMap #DesignThinkingSF
Sparkle-ize It! @DesignMap #DesignThinkingSF
Sparkle-ize It! @DesignMap #DesignThinkingSF
NB
Nota Bene
• Not me vs. you• No thick skins
Sparkle-ize It! @DesignMap #DesignThinkingSF
Nota Bene
• Give good feedback:• Try, “I like…” / “I wish…” / “What if…”
(IL/IW/WI)• State the specific observation and
explain the impact.• Be direct, respectful, and sincere
(don’t say, “You need to…”.)• If you have something nice to say,
please say it. • Pause and wait for reactions.
Sparkle-ize It! @DesignMap #DesignThinkingSF
What if you draw napkins?
• consider:• be introspective
Sparkle-ize It! @DesignMap #DesignThinkingSF
Sparkle-ize It! @DesignMap #DesignThinkingSF
http://www.dubberly.com/articles/stevejobs.html
What if you draw napkins?
• consider:• be introspective• be inquisitive
Sparkle-ize It! @DesignMap #DesignThinkingSF
What if you draw napkins?
• consider:• be introspective• be inquisitive• don’t take it personally
Sparkle-ize It! @DesignMap #DesignThinkingSF
What if you draw napkins?
• consider:• be introspective• be inquisitive• don’t take it personally
• when is it ok?
Sparkle-ize It! @DesignMap #DesignThinkingSF
The Long Game
Sparkle-ize It! @DesignMap #DesignThinkingSF
Giants
• Richard Buchanan• Toby Golsby-Smith• Gamestorming, by Dave Gray, Sunni Brown,
James Macanufo • Design Thinking, edited by Thomas Lockwood• Hugh Dubberly, Dubberly Design Office• dschool.stanford.edu• Edward Tauber, Heuristic Ideation Technique• Alexander Osterwalder, Business Model
Canvas
Sparkle-ize It! @DesignMap #DesignThinkingSF
Future Giants
• Emily Brower Auchard• Ryan Reposar, Dubberly Design Office• Chris Hoover, Openet• DesignMap: Nathan Kendrick, Greg Baker,
Chuck Moore, Jason Fraser, Ryan Cornwell, Kana Knaak, Mike Aurelio, Priyanka Patel, Tin Phatanapirom, Rona Asuncion, Ben Tremper, Rachel Hallock, Rob Gardziel, Nick Smith, Eddie Sheih, Matt Leigh, James Rafferty, Tiffany Chen, Josh Rautenberg, Patrick Leahy
Sparkle-ize It! @DesignMap #DesignThinkingSF
Good Luck!
Audrey Craneaudrey@designmap.com
@audcrane@designmap#DesignThinkingSF
Sparkle-ize It! @DesignMap #DesignThinkingSF