Post on 14-Jul-2015
Design for Non-designers
DAXKO TMD SERIES February 18, 2014 Will Sansbury
graphic design is a creative process that combines art and technology to communicate ideas
layout movement typography color
layout structuring information visually to support reading and understanding
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DAXKO TMD SERIES
March 2014
Nate Williams Concetta Lewis
movement how the eye uses shape and space to move through a layout
typography the art of arrangingand styling typeto make meaningmore evident
serif
sans serif
r r
Avenir Next Ultra LightAvenir Next BookAvenir Next MediumAvenir Next DemiboldAvenir Next BoldAvenir Next Heavy
!
Set paragraphson screen in asans serif typeface.
Set paragraphson paper in a
serif typeface.
sansbury’s rule of type you never, ever need more than two typefaces and I’m not even kidding
If your lines of text are really, really long, it will make it hard for the reader to keep their eye trained on the correct line, and they may jump from one line to another, losing the context and meaning in the process.
If your lines of text are really, really long, it will make it hard for the reader to keep their eye trained on the correct line, and they may jump from one line to another, losing the context and meaning in the process.
approximately 40 characters
It is much more difficult to read centered paragraphs than
paragraphs that are aligned left or right. Centered paragraphs give no strong line to follow, and they trap
white space in the shorter lines.
It is much more difficult to read centered paragraphs than paragraphs that are aligned left or right. Centered paragraphs give no strong line to follow, and they trap white space in the shorter lines.
control the flow break your lines on verbal phrases rather than letting software do it for you
control the flow break your lines on verbal phrases rather than letting software do it for you
Pay attention to flow across pages, too. If you have one word or line on another page, that’s
bad.
color you know,like crayonsand rainbows and stuff
R O Y G B I V
guiding principles embrace constraints keep it simple edit ruthlessly