Design for Beginners: The Universal Principles

Post on 26-May-2015

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A presentation on the Universal Principles of Design I made for an introductory course on layout and design for employees at a university.

Transcript of Design for Beginners: The Universal Principles

DESIGN

HELP »

I’M A WRITER, GRAPHIC

DESIGNER AND WEB

MANAGER ROLLED INTO

ONE.

@camillediola

AllAmateurAdvice.com

EYE

CLEAN | SIMPLE

DESIGN IS

EVERYTHING

AS IN

PRINCIPLESLidwell, Holden and Butler . (2003) Universal Principles of Design. Massachusetts: Rockport Publishers, Inc.

ACCESIBILITY

AESTHETIC-USABILITY

AFFORDANCE

ATTRACTIVENESS

ATTRACTIVENESS

ATTRACTIVENESS

ATTRACTIVENESS

AUDIENCE

AUDIENCE

AUDIENCE

CHUNKING

CHUNKING

COLOR

CONSISTENCY

CONSISTENCY

CONSISTENCY

FACE-ISM

FACE-ISM

LEVEL OF PROCESSING

EXPOSURE EFFECT

EXPOSURE EFFECT

EXPOSURE EFFECT

FIGURE-GROUND

FIGURE-GROUND

FIVE HAT RACKS

FRAMING

FRAMING

FRAMING

FUNCTIONALITY

FUNCTIONALITY

GOLDEN RATIO

GUTENBURG DIAGRAM

GUTENBURG DIAGRAM

GUTENBURG DIAGRAM

HIGHLIGHTING

HIGHLIGHTING

ICONIC REPRESENTATION

IMMERSION

IMMERSION

INTERFERENCE EFFECTS

INTERFERENCE EFFECTS

LEGIBILITY

ORIENTATION SENSITIVITY

PICTURE SUPERIORITY

RULE OF THIRDS

RULE OF THIRDS

RULE OF THIRDS

RULE OF THIRDS

RULE OF THIRDS

SAVANNA PREFERENCE

SAVANNA PREFERENCE

SELF-SIMILARITY

STORYTELLING

STORYTELLING

SYMMETRY / BALANCE

VON RESTORFF EFFECT

BAD DESIGN

CONSISTENCY

COLOR

FIGURE-GROUND

JUST AWFUL

HIGHLIGHT / LEGIBIILITY

FRAMING / AFFORDANCE / AESTHETIC USABILITY

FUNCTIONALITY