Mobile Media Basicsfor CommunityEngagement

July 18, 2013

Amy Gahranwww.contentious.com

@agahran

bit.ly/fundingmobilepaper

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Amy Gahran

@agahran (Twitter &Instagram)amy@gahran.comcontentious.combit.ly/comobilelinks

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Links for this talk:

bit.ly/foundationmobile

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Do you want to reachyour community?

They’re on theirphones!

Mobile is everywhere!

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ACTION!

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Mobile is taking over

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“By 2015, more U.S. internetusers will access the Internetthrough mobile devices than

through PCs or other wirelinedevices.”

IDC, Nov. 2012 forecast

2012: Smartphone tipping point

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Mobile: over 1/3 of alldigital media minutes

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The future is here.It just isn’t evenly distributed yet.

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You don’t have time to treatmobile as an afterthought

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Mobile digital divide: NIH 2010

62% of homeless youth own a cell phone.

40% have a working phone.

17% used their phone to call a case manager.

36% to call either a potential or currentemployer.

51% of youth connected with home-basedpeers on the phone.

41% connected to parents.

That was 3 years ago!!!!!

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June 2013, Pew Internet

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Do you want local people to find you?

Dude, where’s my community?

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Take outyour phones!

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Mobile is PERSONAL!

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Adopt a mobile mindset

DARE: Try using yoursmartphone and/or tablet for

EVERYTHING!

...for one week.(even just a day or two)

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What makes a killer mobileproject?

ASK YOUR COMMUNITY! (well, sorta...)

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Local Mobile Market Researchbit.ly/localmobilesurvey

Short, easy to do: 8 questionsFoundations or grantees could useNot demographicsDevices, access behaviorActionable info: Which mobile channels to

use first?25-50 every 6-12 monthsYes, mobile changes that fast

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Current trend:Small tablets = Big deal

$329 $199 $159 !!!

Where to start?

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Problem with native apps:

You can’t link into them!

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Links open inbrowser, even if

you have the app!

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Mobile-friendly website:Core of mobile strategy

Inbound links = Engagement!

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Mobile-friendlywebsite

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Responsive web design

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Responsive site design

OaklandLocal.comBostonGlobe.comQz.com

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Consider text alerts!

SMS text messaging is the most popularnon-voice phone activityWorks on any phone.Use sparingly. It’s not free, and people

hate text spam.Use a reputable SMS vendor or service.

Really: It’s not free!

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SMS interactivity tools

Twilio.com: SMS & voice interactivity,customization. Huge developer community

MobileCommons.com: Includes SMSand other tools. Comprehensive but verypricey, intended mainly for largeorgs/projects

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New Idea! Text/e-mail-driven pollto your data/report

Community Fdn. serving Boulder County: new trendsreport coming out very soonSmall chunks on mobile-friendly website: linkable,

shareableOpt-in text/e-mail: Weekly Q: What don’t you know

about Boulder County?Links to polling tool, multiple-choice answerResponse page links to relevant page in report

mobile site.Keep score, compare, compete.Impatient? Slam through all Qs OKC-style!

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Mobile-friendly e-mail

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Mobile social media

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Mobile Web app

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U.S. smartphone market

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Native app: Voto Latino

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Use existing apps and services

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U.S. tablet market share

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ProPublica’s NEW iPhone/iPad magazine

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The future is here.It just isn’t evenly distributed yet.

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Vojo.co

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Future of mobile?

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You will be assimilated

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Questions for you:

How comfortable are YOU with usingmobile for media, services, connection?How about your grantees? Are they

comfortable?How does your community use mobile?Where is your local mobile digital divide?What could you do next?

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Links for this talk:

bit.ly/foundationmobile

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