370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

insights for your business.

370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

Annual profiling initiative of 160,000 AskingCanadians members.

Extracted a statistically representative subset of responses (n=5,680, 50/50 gender split, age and province breakdowns as per Stats Can).

Conducted a follow-up survey with 1,000 statistically representative AskingCanadians smartphone owners to uncover further insights.

Digital and interactive experts discussed the results and provide a POV.

Methodology

370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

Get a copy of the Delvinia Dig mobile report:

dig.delvinia.com

370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

1.

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How are 'Canadians' using their mobile devices?

What do Canadians think of mobile marketing?

How does a marketer manage the hype?

370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

Mobile Usage

1.Features

2.Camera

3.GPS / Location

4.Apps vs. Website

370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

Mobile Usage

1.Features

2.Camera

3.GPS / Location

4.Apps vs. Website

370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

Mobile Usage

1.Features

2.Camera

3.GPS / Location

4.Apps vs. Website

Do you know if your mobile device has a GPS feature?

Moderate Awareness

Low Usage

370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

Mobile Usage

1.Features

2.Camera

3.GPS / Location

4.Apps vs. Website

Application

Mobile Website

370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

Mobile Marketing

1.Proximity Marketing

2.Targeted Ads

3.Mobile Coupons

370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

Mobile Marketing

1.Proximity Marketing

2.Targeted Ads

3.Mobile Coupons

370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

Mobile Marketing

1.Proximity Marketing

2.Targeted Ads

3.Mobile Coupons

370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

Managing Mobile

1.Customer Experience

2.Provide Value

3.Educated Consumers

Keep it simple & convenient

Personal nature of mobile devices

Consider the environment & context

370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

Managing Mobile

1.Customer Experience

2.Provide Value

3.Educated Consumers

Understand your customers needs

More value = Deeper engagement

Think of ‘Marketing’ as a ‘Service’

source: trendwatching.com/briefing

370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

Managing Mobile

1.Customer Experience

2.Provide Value

3.Educated Consumers

Don’t assume the customer understands

Start simple, add features over time

Incorporate the instructions into your ads

4%

“Is this one of those psychology tests? I see a lizard staring at me!”

370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

370 King Street West, 5th Floor, Box 4Toronto, OntarioM5V 1J9

Ways to get a copy of the full report:

dig.delvinia.com

www.delvinia.com

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