Post on 18-Oct-2020
Unprecedented exposure for your premier property
PACKAGEDELUXEV
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VIC DELUXE PACKAGE
Cancellation of any portion of the VIC Deluxe Packages that occurs after the first insertion / appearance date of any of the products outlined in the booking agreement will be billed at the total cost of the package. VIC Deluxe Packages are subject to availability. Editorial inclusion is subject to Editor approval. Online and magazine advertising terms and conditions: domain.com.au/group/agent-centre. Rates are for single resale properties only at the discretion of Domain and are not available for multiple dwelling buildings, projects or developments. Prices are subject to change without notice. Agency commission is not payable on advertising for residential real estate agencies.
Editorial
• The cover of Domain in Saturday’s The Age and Friday’s The AFR, plus cover story
• Domain digital editorial article
Magazine Advertising
• Domain in The Age and The AFR full page advertisement x 2 weeks
• Domain Review full page advertisement x 2 weeks
• Domain Prestige in The AFR full page advertisement x 2 weeks
Digital and Social Amplification
• Domain Dream Homes on domain.com.au, theage.com.au, nine.com.au (VIC) and 9news.com.au (VIC) homepages
• Facebook Instant Experience
• Listing showcased via Domain Facebook, Instagram and Twitter
INVESTMENT: $31,900 GST inclusive
VIC DELUXE PACKAGE ELEMENTS
For the first time, Domain offers sellers this ultimate package – The cover of Domain in The Age and The Australian Financial Review, domain.com.au editorial exposure, a prime spot on theage.com.au, domain.com.au, nine.com.au (VIC) and 9news.com.au (VIC) homepages, plus extensive amplification through Domain’s leading social media platforms for your premier property.
VIC DELUXE PACKAGE
VIC DELUXE PACKAGE
VIC DELUXE PACKAGE
MAGAZINE EDITORIAL & ADVERTISING
of The AFR and The Age readers are social grade A or B¹
of the Domain Magazine readers have investments valued at over $500k11in5
POTENTIAL INVESTORS
67%AFFLUENT
People read Domain in Saturday’s The Age and Friday’s The AFR each month1
1,010,000B O O S T YO U R E X P O S U R E
Published in metropolitan copies of Saturday’s The Age plus Friday’s The Australian Financial Review, Domain’s weekly magazine covers the best in Melbourne property and lifestyle.
Grab the attention of over 1 million readers each month1 with the cover of Domain in The Age and The AFR. Plus, showcase your property’s best features with a cover story and two weeks of full page advertising.
Inspire active and passive buyers
THE COVER OF D OMAIN IN THE AGE AND THE AFR , PLUS COVER STORY
Source: 1. emma™ conducted by Ipsos Australia, People 14+ for the 12 months ending Oct 2018.
Source: 2. Domain Group Internal Data, Dec 2018. 3. Australia’s leading publisher of property journalism based on visits to News & Advice on Domain.com.au & Allhomes (Google Analytics, Oct 2018) vs REA News & Lifestyle (REA Media Kit Oct 2018). ^Some suburb exclusions may apply.
VIC DELUXE PACKAGE
Your article will be amplified on theage.com.au, Domain and in the Domain Magazine newsletter sent to 48k people each week.2
D OMAIN.COM.AU EDITORIAL ARTICLE
Nationally inserted into copies of The Australian Financial Review each Wednesday ,̂ Domain Prestige showcases the best luxury homes around the country.
Capture the attention of senior business executives across Australia with two weeks of full page advertising.
Target buyers by area and showcase the lifestyle that your property offers to a highly engaged audience with two weeks of full page advertising in your local Domain Review magazine.
Australia’s luxury property magazine
Captivate a targeted local audience
D OMAIN PRESTIGE
D OMAIN REVIEW
Domain editorial receives more than twice the monthly visits when compared with the nearest competitor3
VIC DELUXE PACKAGE
Domain Dream Homes is an effective way to reach a larger audience by featuring your property on the domain.com.au homepage to people actively searching for properties in VIC.
Additional positioning on the theage.com.au and the VIC homepages of nine.com.au and 9news.com.au will broaden your audience and capture the attention of active and passive property seekers generating more views and enquiries.
Showcase your property to a larger audience D OMAIN DREAM HOMES
DIGITAL EXPOSURE
people visit all of these sites, increasing the frequency of interaction with your property2
of sale enquiries for VIC Dream Homes properties come from out-of-area388%
REACH OUT-OF-AREA BUYERS
948kMAKE SURE YOUR PROPERTY IS SEEN
Australians use Domain, theage.com.au, nine.com.au (VIC) and 9news.com.au (VIC) each month1
7,800,000E X T E N S I V E AU D I E N C E
Source: 1. emma™ conducted by Ipsos Australia, People 14+ for the 12 months ending Oct 2018, 14+ Nielsen Digital Panel data calibrated to Digital Content RatingsOct 2018. Combined audience for Domain (national), theage.com.au (national), nine.com.au (VIC). 2. emma™ conducted by Ipsos Australia, People 14+ for the 12 months ending Oct 2018, 14+ Nielsen Digital Panel data calibrated to Digital Content Ratings Oct 2018. People that visited Domain (national) and theage.com.au
(national) and nine.com.au (national). 3. Domain Group Internal data, Oct 2018 (excludes international enquiries).
D OMAIN FACEBO OK, INSTAGRAM AND TWIT TER SO CIAL POST
Amplify your property via Domain’s social media channels, capturing active and passive buyers when they’re most engaged.
With a combined social following of 1.6 million4, Domain’s Facebook, Instagram and Twitter pages boost your property’s exposure to an international buying audience.
Leverage Domain’s social leadership
VIC DELUXE PACKAGE
SOCIAL AMPLIFICATION
of Australian internet users use social media daily5
combined social media following across Domain’s social media41.6m
SO CIAL REACH
62%HIGH ENGAGEMENT
on social media compared to our nearest competitor4
#1S O C I A L L E A D E R S H I P
FACEBO OK INSTANT EXPERIENCE
Domain’s Facebook Instant Experience provides an immersive and rich mobile experience to drive awareness and interest in your property.
Highlighting your property’s best features, this exclusive Facebook advertising tool targets active buyers in and around your current location.
Engage property seekers on the go
Source: 4. Combined followers (Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google+), Dec 2018 versus REA. 5. Sensis Social Media Report Jun 2018.
Domain delivers buyers.
Contact your real estate agent today.
Unprecedented exposure for your premier property
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