Delivering a Standard Mobile Operating Environment

Don Kerr : Business Solutions Marketing – Windows Mobile

Rick Anderson : Mobility Solution Sales

Agenda

1. The Mobile overview – industry, trends, market

2. Is Exchange Good Enough????

3. A Standard Mobile Operating Environment

4. What is the business opportunity for Partners?

5. Resources

Market Shifting Beyond Messaging

• Fastest growth in rich mobile scenarios beyond e-mail– Corporate data access and mobile LOB grows 5.4x from 2006–

2011– Messaging-only grows 2.3x in the same time period– 27% of global workforce mobile by 2009 *IDC

Note: Sizing based on support for Microsoft solutions. Source: MED Finance analysis and industry reportsNote: Sizing based on support for Microsoft solutions. Source: MED Finance analysis and industry reports

Corporate data access and mobile LOB

Corporate data access and mobile LOB

Mobile Messaging

Mobile Messaging

6.3 MM

3.6 MM

0.9 MM

14.7 MM

19.8 MM

4.5 MM

20062006 20112011

Growth of the mobile client

18.6%Mobile PCs

5.8%Mobile Phones

3.9%Desktop PCs

34.1%ConvergedMobile Phones

Source: Gartner Dataquest, and IDC 2006

245 Million 245 Million Converged Devices Converged Devices

by 2010by 2010

Shift in “User Type” of Mobile Devices

Segment Distribution Shifts : 2006 vs. 2008

2006 Segmentation2008 Segmentation

Pow

er

Users

Pra

cti

cal

Users

Com

mu

nic

ato

rsM

inim

alists

Note: Comparison only done among countries surveyed in both 2006 and 2008 – US, W. Europe, Japan & China.

IMPROVE USER IMPROVE USER PRODUCTIVITY AWAY PRODUCTIVITY AWAY

FROM THE DESK FROM THE DESK THROUGH MOBILE THROUGH MOBILE

ACCESS TO:ACCESS TO:

- Messaging- Messaging- Documents- Documents- Search- Search

DRIVE BUSINESS DRIVE BUSINESS RESPONSIVENESS RESPONSIVENESS WHILE AWAY FROM WHILE AWAY FROM THE DESK THROUGH THE DESK THROUGH MOBILE ACCESS TO:MOBILE ACCESS TO:

- Mobile Forms & Portals

- Business Intelligence & Reporting

- Custom Mobile Apps

Mobile Solution Progress

FundamentalFundamental

•Provides the fundamental solution that empowers mobile workers with adaptable infrastructure and departmental applications•Enables mobile access to data•Provides efficient data management and integrated search capabilities to mobile devices

ComprehensiveComprehensive

•Extends mobile access to communication and collaboration tools•Enhances process participation away from the desk•Improves mobile access to data reporting and analysis tools

LeadingLeading

•Streamlines mobile access to corporate data•Enables seamless communication and collaboration with external partners from mobile devices•Enables mobile access to enterprise-wide reporting and analysis tools

Exchange is GOOD ENOUGH

Exchange ActiveSync PoliciesExchange Server Standard CAL

Color KeyColor KeyExchange 2007 SP1

Exchange 2007 RTM

Exchange 2003 SP2

Exchange ActiveSync PoliciesExchange Server Enterprise CAL

Color KeyColor KeyExchange 2007 SP1

Exchange 2007 RTM

Exchange 2003 SP2

Who is in control??

It seems that smart phones have too many security risks It seems that smart phones have too many security risks and could jeopardize our enterpriseand could jeopardize our enterprise

““Who will tell the CEO to Who will tell the CEO to give up their smart phone?”give up their smart phone?”

=

Common Criteria Evaluation for Windows Mobile

• Windows Mobile has been awarded the Common Criteria Evaluation Assurance Level 2+ (EAL2+) for:– Windows Mobile 5.0 with MSFP– Windows Mobile 6

• Certification lab is Stratsec, Canberra, Australia• http://www.dsd.gov.au/infosec/evaluation_services/epl/

epl.html

Introducing: System Center Mobile Device Manager 2008

End User Experience

John

Gateway/VPN Server

Enrollment & Device Management Server

Corporate

Resources

Standard Mobile Operating Environment

• Integration with existing Microsoft Technologies– Active Directory, Group Policy, WSUS, Windows Server, SQL, CA

– Exchange not mandatory

• No duplication of management effort• No Single Point of Failure (NOC)• Customer controls end to end security

Business Opportunity for Partners

• Revenue• Driving alignment with Core IO progress• Mobile Device Manager SI Certification

Secure Mobile Messaging Only

Mobile messaging with high security due to regulatory compliance issues or internal security policies

Key MessagesSecurity management

Integration with AD/GP

Inventory and reporting

Secure Mobile Messaging Only

Mobile messaging with high security due to regulatory compliance issues or internal security policies

Key MessagesSecurity management

Integration with AD/GP

Inventory and reporting

Standard Mobile Operating Environment “SWEET spot” is…

Applications, Documents, Data

Rich applications for task workers using ruggedized handhelds with no requirement for mobile messaging

Key MessagesMobile VPN

OTA software distribution

Rich inventory and reporting

App allow/deny

Applications, Documents, Data

Rich applications for task workers using ruggedized handhelds with no requirement for mobile messaging

Key MessagesMobile VPN

OTA software distribution

Rich inventory and reporting

App allow/deny

Apps, Docs, Data & Messaging

Rich or lightweight LOB applications. Could also include high security requirements mobile messaging

Key MessagesMobile VPN

Advanced DM features

Security management

Apps, Docs, Data & Messaging

Rich or lightweight LOB applications. Could also include high security requirements mobile messaging

Key MessagesMobile VPN

Advanced DM features

Security management

Breadth Messaging Only

Mobile messaging/PIM withlowest TCO and baseline securityand manageability

Key MessageExchange Standard CAL is “good enough”

Exchange Ent. CAL for device management

Breadth Messaging Only

Mobile messaging/PIM withlowest TCO and baseline securityand manageability

Key MessageExchange Standard CAL is “good enough”

Exchange Ent. CAL for device management

Product Offerings

Secure, remote access, server isolation for directory and e-mail server. Secure wireless networking.

Directory tools for central administration. Information protection infrastructure.

Mobile device provisioning, security policy provisioning for mobile devices, remote wipe, and policy enforcement for mobile devices.

Remotely manage devices and enforce corporate IT policy “over the air,” remote synchronization.

CORE IO MAPPINGCORE IO MAPPING

Secure, remote access. Server isolation for directory and e-mail server. Secure wireless networking.

Directory tools for central administration. Information protection infrastructure.

Certificate provisioning and authorization for mobile devices and Web apps

Remote synchronization. Backup and restore on servers.

Quarantine for desktops and devices. SIP for secure communication through presence.

Federated identity management across organizational and platform boundaries.

Standard mobile OS, apps push, access to LOB apps, patch management for devices, bootstrapping, and asset management for mobile devices.

Backup restore on all servers & mobile device data.

Streamlined security management, all security processes and policies are in place.

The Business Opportunity for SIs

• Mobile device management should be an integral part of any enterprise IT infrastructure

• MDM is a complex product for businesses to deploy

• Microsoft can help SIs become MDM-certified

Mobile Device Manager SI Certification Requirements

* If available

Internal deployment Internal deployment of Mobile Device of Mobile Device

ManagerManager

Evidence of Mobility Evidence of Mobility practice practice

Creation of Mobile Creation of Mobile Device Manager Device Manager

Partner Solution PlanPartner Solution Plan

MDM 400-level MDM 400-level trainingtraining

Next Steps

• Deploy SCMDM inside your organisation

• MDM evaluation: 120 trial version– http://technet.microsoft.com/en-au/evalcenter/cc339027.aspx

• Brightpoint – Device offers @ APC– Device Customisation service

• Loan/Seed devices– Trial a Treo

www.palm.com/au/trytreo

• Mobility Competency– https://partner.microsoft.com/global/productssolutions/mobility

• Significant/strategic opp engagement with MS– Rick “Batman” Anderson– Peter “Robin” Brown

Partner Readiness

• SCMDM Tech Center

http://technet.microsoft.com/en-us/scmdm/default.aspx

• MDM Resource Kit Tools

http://technet.microsoft.com/en-au/scmdm/cc304591.aspx

• Partner Sales Resources– General: https://partner.microsoft.com/partnersaleresources – MDM Specific: https://partner.microsoft.com/Australia/40050861?PS=95000124

Architecture Guidance & Whitepapers

• Configuring External and Internal Firewalls in Mobile Device Managerhttp://technet.microsoft.com/en-us/library/cc645153(TechNet.10).aspx

• Integrating Mobile Device Manager with Existing Web Sites or SharePoint Serverhttp://technet.microsoft.com/en-us/library/cc678152(TechNet.10).aspx

• Integrating Mobile Device Manager with Microsoft Exchange Serverhttp://technet.microsoft.com/en-us/library/cc645161(TechNet.10).aspx

• Integrating Mobile Device Manager with Office Communications Serverhttp://technet.microsoft.com/en-us/library/cc664624(TechNet.10).aspx