Post on 31-May-2015
VIDEO PRODUCTION
Creating Audio/VisualComponents For Your Brand
A DEFINITION
Video Production From commercials for local television to online videos created for embedding, we can actualize the results you need. We handle all aspects of video production,
including casting, filming and post-production services. Analog or digital, we can create the specially prepared video
content you require.
EXPECTATIONS
THE CRITICAL STEP
Step 01 The first step in video creation is to confirm what you, the client, hope to achieve from it. Knowing what the desired result is and how it relates to your brand is an important part of devising a successful video presentation.
WhatStyle of Video Production Do
You Expect
OUTLINE
CREATING A SOLID OUTLINE
Step 02 Before you can build a house, you need a blueprint; creating a solid outline for your video serves the same purpose. By creating a guide that lists its main points, we can draft a script that goes into the video’s content in greater detail.
ThisWay
STORYBOARDS
THE DEVIL IS IN THE DETAILS
Step 03 Storyboards are illustrations that detail camera angles, actor placements and other aspects of your video. Acting as a visual outline through the creative process, they serve as a reference during all stages of production.
Step 04 A script has been written and the storyboards are locked down: now we’re ready to bring your video to life. This includes not only casting actors, but also scouting shooting locations and determining what props will be needed.
CASTING
BRING YOUR VIDEO TO LIFE
PRODUCTION
BRINGING THE STORYBOARDS TO LIFE
Step 05 With pre-production over, it’s time to bring the plans on the page to life. Prior to production, we will obtain the necessary equipment, secure the members of the crew and lock down locations. Add in the cast and script, and production is in full swing.
POST PRODUCTION Step 06 Once production is completed, we put it all together and add any finishing touches in post-production. Using a non-linear editing system, we assemble and cut the footage into a coherent final product, adding additional effects and elements as deemed necessary.
WE ASSEMBLE & CUT THE FOOTAGE
RELEASE Step 07 Upon completion, we release the video to you for review.If everything meets with your approval we move to the beta testing portion, fixing any remaining issues before premiering it for the public.
FIXING ANY REMAINING ISSUES
EvaluateComments& Concerns
This Is Exactly What I was Imagining!
DifficultyHearing
Narrative
Evaluate Feedback
Do we need to further the editing process? Should
some frames be added or subtracted
Does the video connect to your audience in the way
you hoped and is it increasing awareness of your
brand as expected?
REVIEW Step 08 After the video has made its debut, we’ll meet with you to discuss any issues, comments or concerns you have with the final product. We’ll help you assess the response to the video and use it to inform how your brand can use videos going forward.
ASSESSING THE RESPONSE