Let’s make you stand out among the crowd.

Let’s make you stand out among the crowd.

Aspirin or Vitamin?

Aspirin or Vitamin?

$2.4 billion vs. $540 millionSource: 2011 U.S. sales reported by groceries to Symphony/IRI Group, Chicago

Who is your ideal customer?

Key characteristicsGender, age, occupation, location, income level, habits, preferences, values, goals, and wants

What are your ideal client’s aspirations?

Surface: (e.g. Red Rider BB gun)

Deeper: (e.g. coolest kid on block)

What obstacles stand in your Ideal client’s

way?

In their words, not yours!

POSITIONING:What makes you different?

What We Are

What We Do

How We Do it

Who We DoIt For

Why We Do It

Tangible Intangible

PUT IT ALL TOGETHER

For: (target customer)

Who is dissatisfied with: (the current alternative or status quo)

We are: (state your category and difference)

That provides: (key problem solving capability)

Make a compelling connection:

Money Back GuaranteeFREE OfferLayer Value

Do the Unexpected