Deborah Holdstien

3 Qualities of the star in such video

The star as a form of prophet

The star would be portrayed as a political commentator

The star will then be a point of resolution for the social conflict

Deborah Holdstein

"I think video plays a big part ... gives the band more of an identity ... If a band's personality comes across, they're ultimately much stronger. Bands must take performance into account nowadays when they present themselves to the public. The video make you more accessible to the fans. When they come to a performance, then they bring or wear things they've seen in the video."

Videos tend to divide into two categories

Those with allegedly explicit political themes

And those who revive the traditional US film musical.

In the past the artists portrayal will only be left in the viewers imagination through the use of radio or viewing them in concert.But now video image is quicker and more powerful.

Videos make artist more accessible to fans

The artist are then able to use there music videos to address issues of today and portray there opinion of view upon there audience.