Post on 02-Jul-2015
description
Deals, Steals and Appeals What Delights Consumers of the Black Friday Specials
First Annual Holiday Brand Roundup
17 Nov 2014
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We Analyze the Internet of Humans
COLLECT REPORT ANALYZE TAKE ACTION
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2011 2011 2011 2011 2012 2012 2012 2012 2013 2013
Mill
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Copyright© 2013 Argus Insights, Inc.
Consensus Estimate
Morgan Stanley Estimate
Argus Insights Estimate Based on Social Metrics Apple’s Actual Q2 iPhone Unit
Volume
• Mobile Phones • Home AutomaHon (IoT) • Consumer Electronics • Wearables • Appliances, Large and Small • Consumer Services • CPG and more!
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See the Consumer Demand ShiW in Real Time
Galaxy S3 Launch Challenges iPhone
Dominance
Galaxy S4 fizzles, boosts demand for S3 and iPhone 5
Galaxy S5 final exceeds prior two launches and beats
iPhones
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Case Study: Amazon Fire Phone’s Failure To Reach Escape Velocity
July 25 Fire Phone Launched
July 28 Argus Insights Blog Predicts Failure Sep 8
Amazon Drops Price to 99 cents,
GreenPeace strikes
Aug 26 Amazon only sells 35k in first 25 days
Historical View Comparing 2013 to 2014
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2013 Was A Great Year For Tablets, Wearables And Smartphones
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In 2013, Appliances Drove PreHoliday Consumer Demand Ahead of Tablets/Smartphones
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2014 Showing Consumer Demand Slacking Ahead of Black Friday: Weaker Appliance Demand
Wearables
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Wearables ConHnue to Fall AWer Apple Watch Announcement
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Motorola And LG Are DelighHng Wearables Users Moving Into Black Friday
Tablets
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Apple and Amazon Steal Mindshare Ahead of Black Friday
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Ipads SHll Delight Consumers Despite Higher Price Points, Cheap Tablets Just Disappoint
Smartphones
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Apple and Samsung ConHnue to Drive Demand Ahead of Black Friday
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OnePlus, Sony and Samsung Delight More than Apple iPhones
Laptops, 2 in 1’s, Chromebooks and MacBooks
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Laptop Interest Fell DrasHcally Ahead of Black Friday
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Macbooks And Acer Chromebooks Should Top Holiday Shopping Lists
Vacuums Cleaners
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Interest in Vacuums Losing Power Ahead of Black Friday
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Dyson, Shark and iRobot ConHnue to Edge Out CompeHHon
QuesHons?
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