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MUSINGS OF AN ONLINE ACADEMIC

Implications for Teaching, Research and Community Engagement

Dr Melanie Thomson – Deakin Medical Schoolm.thomson@deakin.edu.au

@Dr_Mel_Thomson (Twitter)www.facebook.com/drmel.thomson

My Blog: www.drmelthomson.wordpress.com

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TEACHING

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Academic work force – Adapt or Die?

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MOOCs – The devil’s work?

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Deakin – LIVE ! The future agenda

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Deakin Faculty of Health: NetPrax project

Aim: Encouraging Academics to gain online ‘skillz’ to use in T&L and research

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Deakin Faculty of Health: NetPrax project

Joyce Seitzinger@catspyjamasnz on Twitter

Colin Warren@colwar on Twitter

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NetPrax project: ARRRRGGGHH!!!

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NetPrax project: Learn to Filter

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There’s an App for that!

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NetPrax for Teaching: Digital Literacy

• Facebook Page• Twitter Hash tag

(#UnitCode)

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RESEARCH

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NetPrax for Research: Crowd Funding

Prof Deb Verhoeven

Chair in Media and CommunicationFaculty of Arts & EducationSchool of Communication & Creative Arts

deb.verhoeven@deakin.edu.au@bestqualitycrab on Twitter

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NetPrax for Research: Crowd Funding

• Deakin-Pozible.com partnership

• Pozible founder Rick Chen, me & Dr Michelle Harvey

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Getting $10K for Maggots? It’s !

• 45 days to convince people to give us $$

• No existing ‘audience’• Target Market not as

tech savvy• Ran ‘physical’

outreach campaign as well as online

• Apps used: Twitter, Facebook, LinkedIn and Storify

• Diverse Donors

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Pozible-ly, rewarding for donors?

Rewards turned out to be an important part of the process

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NetPrax for Crowd Funding: Usual suspects

• Facebook Page – Friday Arvo Maggot Racing

• Twitter ‘parody’ accounts

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Twitter Parody Accounts: Panto Villians!

• Used Storify to ‘record’ Twitter arguments b/w the protagonists

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A real life Crowd : Community Engagement

Cons: Can get hostility from punters

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A real life Crowd : Community Engagement

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NetPrax for Community Engagement

• ‘Research my World’ Pozible Campaign Tweets and Re-Tweets network by Stuart Palmer (@s_palm)

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‘Hips 4 Hipsters’ Twitter only strategy

• One week on @realscientist rotation account to amplify signal

• Important relationship with science ‘supertweeter’ @upulie -> @colvinius

• Interviewed by @carolduncan on ABC radio• ‘Herd Mentality’ Podcast @adamreakes

• Most donors came from these interactions

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Crowd Funding: Not for the faint of heart!

Cost • Pricey on Time!! (10-20 hrs on top of Academic job!)• $$ return per hour….less than minimum wage• Seen as ‘zany’ = non credible by science establishment??

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Crowd Funding: Not for the faint of heart!

Cost • Pricey on Time!! (10-20 hrs on top of Academic job!)• $$ return per hour….less than minimum wage• Seen as ‘zany’ = non credible by science establishment??Benefit• Raised profile in local and national communities• ‘Ripple Effect’ still in action…several further donations• Obtain network of random ‘cheerleaders’

for your research

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‘Ripple Effect’ of community engagement

• Approx $5,000 extra donations (so far!)

• Plus $37,000 Grants

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ADVOCACY

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#nofemalespeakers #womeninSTEM

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#preciouspetals #preciouspetal

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PROFESSIONAL NETWORKING

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NetPrax for Networking

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NetPrax for Networking

• @realscientists• @wepublichealth• @wethehumanites• #onsci #phdchat #ecrchat• #microtwjc• #womeninscience

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NetPrax for Networking

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NetPrax for You? The Overworked academic?• Give yourself a time limit to learn new App

technology….DISCARD those that do not suit you• Big Three are Twitter, Facebook and LinkedIn• Set up ‘professional’ Facebook and Twitter Accounts and set

on to replicate posts on the other• Use Unit FB pages and #unitcodes for teaching• Use ‘down time’ while travelling to post stories of interest• Crowd funding is good for raising profile and gaining seed

funds and kudos, but labour intensive• Social Media can be used to further professional networks,

esp. at EMCR and PhD student levels• Social Media valuable for Advocacy and Political engagement• Make sure you do ‘Real Life’ engagement too!

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ACKNOWLEDGEMENTS

SPONSORS: 129 + 180 individuals @pozible.com +

Jane den HollanderLee AstheimerDeb VerhoevenMichelle HarveyJoyce SeitzingerColin WarrenStuart PalmerRebecca PlantRyan RaybouldWarwick Hadfield

PozibleRick ChenMatt Benetti

Gillian TurnerCatherine DonaldsonJames HutsonKim FoaleMichelle Banks

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http://www.slideshare.net/debver/crowdfunding-university-research

http://www.slideshare.net/debver/report-evauatinresearch-myworld

http://www.slideshare.net/debver/checklists-crowdfunding-research

http://www.pozible.com/research

My Blog: www.drmelthomson.wordpress.com

1st Campaign www.pozible.com/mightymaggots

2nd Campaign www.pozible.com/hips4hipsters

‘Research my World’ Crowd Funding Links