Post on 20-Jan-2016
DDI Rep Title
Boris BajlovicExport Manager / Victor
bbajlovic@woodstream.com
Business proposalApril 2nd, 2009
•Company with over 500 employees
•Sales in 60 countries
•4 distribution centers in U.S.A.
•Research/sourcing office in China
•4 business units
Rodent Control Caring Control
• Mouse and rat snap traps
• Glue trays and boards
• Rodent electronics
• Rodenticides
• Natural pesticides
• Organic fertilizers
• Mosquito Solutions
• Stakes, Saucers
• Repellents
Wild Bird Feeding
• Nectar Feeders
• Seed Feeders
• Nectar and Seed
• Poles, Baffles and
Accessories
Natural Solutions
• Live animal cage traps
• Animal repellents
• Pet electronics
• Animal containment products
Business Proposal for xxxx retailer
-FIGTING THE CRISIS-
-FIGHTING THE CRISIS-ANTECEDENTES:
• Global economy is slowing down (unemployment, lower
purchasing power)
• Buying behaviors are shifting
• Consumers are buying only what they need (including
volume, etc.)
• Consumers are loyal to brands that are loyal to them (ones that
offer additional benefits and solutions for their everyday problems.)
-FIGHTING THE CRISIS-PROPOSITION:
• Offer the products to the customer at the PRICE POINT they
need with out compromizing the quality.
• Offer OPTIONS for the consumers to choose the product with in
this line that best fits their needs.
SOLUTION:
• Line of VICTOR products sold in bulk packaging and retailed per
PIECE.
-FIGHTING THE CRISIS-Victor line fit for the consumer pocket
Glue board Wooden Mouse Trap Wooden Rat Trap
Glue board.
-FIGHTING THE CRISIS-Model: M320INTName: Glue BoardUPC: 072868003202Pack: 144
List Price (DDI):$0.15USD
NET PRICE: (DIFFERENT FOR DISTRIBUTORS OR AUTOSERVICIO)SRP: $.50USD (Tax included)
M.U. Distribuidor: 30%M.U. Retailer: 50%
Availability: May 2009
-COMBATIMOS LA CRÍSIS-Model: M040MEXName: Wooden Moue Trap
Pack: 72
Price: $0.27USD
NET PRICE: (Different for the distributor or retail chains)SRP: $0.88 (Tax included)
M.U. Distribuidor: 30%M.U. Retailer: 50%
Available: May 2009
Wooden Mouse Trap
-FIGHTING THE CRISIS-Model: M200MEXName: Wooden Rat trapPack: 12
List Price (DDI):$0.83USD
NET PRICE: (Different for the distributor or retail chains) PVP Sugerido: $1.99 (Tax included)
M.U. Distribuidor: 30%M.U. Retailer: 40%
Available: May 2009
Wooden Rat trap
-FIGHTING THE CRISIS-
SOLUTION:
• The consumer has the oportunity to buy exactly what he needs,
saving more mony
• The consumer has 3 options to choose from depending on his
rodent problem.
-FIGHTING THE CRISIS-
BENEFITS FOR THE RETAILER:
• Low cost/high volume items that attract the consumers to the
store
• High marigns for the retailers
• Complete line of products.
-FIGHTING THE CRISIS-
RESULTS:
• Attractive category for the consumer. Ability to by one unit at the
tieme.
• Attractive options for the consumers looking to buy volumes.
• In both cases, competitive pricing.
• Items with attractive margins for retailers.
• Postitive impact on the in store trafic.
• VICTOR solutions for all consumer needs.