DDB Mudramax Youth Pulse- Rise of the Green Tribe

Post on 21-Jun-2015

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The DDB Mudramax Youth Pulse is your weekly insight into the minds of India's extremely diverse and continuously evolving urban young! We begin with looking into the sudden rise in the consumption of marijuana among those born after 1988 in metro cities and what it tells us about them as consumers, as trendsetters of modern society.

Transcript of DDB Mudramax Youth Pulse- Rise of the Green Tribe

RISE OF THE GREEN TRIBE

FOLLOWING THE NORTH STAR

NIRVANA

HANGING WITH THE COOLEST PEOPLE AROUND

NOT A DRUG

DRIVING STONED

SCENE SORTED IN fifty BUCKS

SH IVA SMOKED TOO

Here’s what brands must derive from this trend

Authored by: Samyak Chakrabarty, Chief Youth Marketer, & Team: Aniruddh Naidu Aakansha Kedia