Post on 07-Jul-2015
description
Department of Communities and Local Government
Design Thinking
Colum Lowe 4th November 2014
Design as a framework to innovate
Innovating through design Deliver Solutions which work
Develop Potential solutions
Deliver Solutions which work
Develop Potential solutions
Define The area to focus upon
Discover Insight into the problem
Innovating through design
Deliver Solutions which work
Develop Potential solutions
Define The area to focus upon
Discover Insight into the problem
Being people centred
Being visual
Being collaborative & iterative
Innovating through design
Being people centred
Principle one
- Who pays for it?
- Who uses it day to day?
- Who told someone else to buy it?
- Who selects this product for retail?
- Who takes it from you out into the world?
- Who sells it to the customer?
- Who looks after it if it goes wrong?
Shopper
User
Specifier
Buyer
Distributor
Retailer
Service
The real customer
Extreme (Power users)
Extreme (Rejectors)
Core
Extreme Users Rich insight can be found at the edges
Being visual
Principle two
Sketching an idea for a product
Physical stuff Objects and spaces, large and small.
Showing the underlying technology
1854 cholera epidemic
Water not miasma
Being collaborative and iterative
Principle three
Prototyping products
Prototyping communications
Prototyping environments
Can you afford not to prototype?
170,000 households £65,000
Risk management
For every £1 spent solving a problem in design stage, it costs £10 to tackle in development and £100 to rectify after launch.
£1 - £10 - £100
Prototyping Manage risk by trying things out quickly and cheaply.
Thank you www.designcouncil.org.uk