Content in

Booring

Niches

Tips, tools and inspiration

By David Veibl – SEO Operations @

david@higherclick.com

@DavidVeibl

HigherClick Do these sound

interesting? Payday loans Accounting software CPA Accounting Customer

management outsourcing

This is when our crew finds something awesome!

David VeiblContent in booring niches

Where to find amazing….

Content ideas and inspiration Tools to make it less of a hassle

What I will talk about

Where to find the spark for a great blogpost or other content

David VeiblContent in booring niches

Great content is something that makes your jaws drop literally.Also, it’s extremely hard to produce.

David VeiblContent in booring niches

But My Industry Isn’t Interesting

Viral Content Won’t Create Revenue

We Don’t Have the Resources

There is no real excuse

David VeiblContent in booring niches

The Inspiration

Only the overlaps are worth anything

David VeiblContent in booring niches

When you only have talent, you’ll sell out probably

David VeiblContent in booring niches

This happens when you say: „The trainees have time anyways.”

David VeiblContent in booring niches

When you have money and that’s all, you may end up here

David VeiblContent in booring niches

Impact? You have to at least aim for this qualityhttp://www.dollarshaveclub.com/

David VeiblContent in booring niches

Content Strategy Planning Step 1: Asking the Right Questions (Learning About

the Industry) Step 2: Compiling the Data (Analysis of the Industry) Step 3: Defining the Target Audiences and

Identifying Project Goals Step 4: Prospecting Influencers / Determining

Shareability  Step 5: Creating the Content Step 6: Analyzing the Results

David VeiblContent in booring niches

Ask the right questions.

David VeiblContent in booring niches

Opensiteexplorer Ahrefs

Compile your data – Check for top pages in Open site explorer

David VeiblContent in booring niches

Compile your data – Invstigate link volume increases with Ahrefs

David VeiblContent in booring niches

http://www.slideshare.net/ipullrank/past-present-future-of-personas-in-search-extended-version

Michael King does it right

David VeiblContent in booring niches

Wil Reynolds has an awesome method for identifying the industry influencers. http://www.slideshare.net/wilreynolds/stalking-for-links

David VeiblContent in booring niches

Introducing Facebook graph search

David VeiblContent in booring niches

My colleague Jared Rimmer has written a great article about the content creation process.

http://www.higherclick.com/blog/the-ultimate-guide-to-link-building-content-creation

/

David VeiblContent in booring niches

Analyze, reuse recycle

David VeiblContent in booring niches

Don’t be afraid to cross the borders of your niche

David VeiblContent in booring niches

Tools to useFor finding ideas

Gathering data

Event to produce the content

David VeiblContent in booring niches

Social input for inspiration

David VeiblContent in booring niches

Some more social input

David VeiblContent in booring niches

Additional data input

David VeiblContent in booring niches

Data and Social input all in one placeSEO Gadget - Content idea generator - http://goo.gl/FTHBr

David VeiblContent in booring niches

To try the Infographic content

David VeiblContent in booring niches

For Video content

David VeiblContent in booring niches

Great Sources

A good place to start when you have nothinghttp://www.quora.com/

David VeiblContent in booring niches

Some other Q&A platforms to get ideas from

David VeiblContent in booring niches

There are not always results for your search, but when there are, it’s probably something awesome.

David VeiblContent in booring niches

The best top10 and social top10 sites.It’s great for inspiration.

David VeiblContent in booring niches

A very cool search engine that draws from a number of API's.Guaranteed to give you an idea!

David VeiblContent in booring niches

Use the best tools out there to optimize your content

David VeiblContent in booring niches

Readability matters…. a lot

David VeiblContent in booring niches

Very few people are able to easily interpret score below 70.

David VeiblContent in booring niches

Key Takeaways? Producing good content is hard, only invest if you

have all the factors In the boring niches especially: have a plan and

stick to it Ask a lot of questions at key points Think different, cross the border

David VeiblContent in booring niches

More resources: http://www.copyblogger.com/create-content-infogr

aphic/

http://www.problogger.net/archives/2011/09/03/52-types-of-blog-posts-that-are-proven-to-work/

http://www.seomoz.org/blog/companies-in-boring-niches-creating-great-content

David VeiblContent in booring niches

List of Tools http://opensiteexplorer.org/ https://ahrefs.com/ http://

www.findpeopleonplus.com/ http://followerwonk.com/ http://www.facebook.com/

about/graphsearch http://seogadget.com/content-

strategy-generator-tool-v2-update/

http://www.surveymonkey.com/ http://www.powtoon.com

http://vimeo.com/ http://quora.com/ https://www.inboxq.com/ http://www.kickstarter.com/ http://listverse.com/ http://list.ly/ http://www.imdb.com/ http://www.spezify.com/ http://scribecontent.com/ http://yoast.com/ http://www.read-able.com/ http://creately.com/ http://piktochart.com/

David VeiblContent in booring niches

Sources: John Doherty: Producing Great Content with No Budget

http://www.distilled.net/blog/distilled/content/producing-great-content-with-no-budget/

Stephanie Chang: The Guide to Developing a Content Strategy for "Boring" Industries http://

www.seomoz.org/blog/the-guide-to-developing-a-content-strategy-for-boring-industries

Miranda Miller: 88 Content Creation Ideas for Better Business Blog Posts, Images, or Videos http://

searchenginewatch.com/article/2195076/88-Content-Creation-Ideas-for-Better-Business-Blog-Posts-Images-or-Videos

David VeiblContent in booring niches

Thanks for watching!

David VeiblContent in booring niches

david@higherclick.com

@DavidVeibl

http://www.higherclick.com/